Assist Digital Expands with Acquisition of Be Simple
Deal News | Apr 17, 2025 | Finance Community IT - 1 Corporate M&A
Assist Digital, a company specializing in digital transformation and omnichannel customer experience, has acquired Be Simple, an Italian firm known for its advanced cloud CRM and IT infrastructure solutions. Be Simple will continue its operations under the leadership of its current management team, including Gabriele Sannicandro, Massimiliano Meroni, and Gabriele Biella. The acquisition bolsters Assist Digital's technology partnerships, enhancing its capabilities in CRM and AI-driven customer experience solutions. Advisors for the acquisition included Epiphron Advisory as the financial advisor and Giovannelli e Associati as the legal advisor to Assist Digital, while Be Simple was advised legally by Studio Legale Drogo-Milione. Be Simple brings a robust partnership with Zendesk and newly initiated collaboration with Trustpilot, further enriching Assist Digital's service offerings.
Sectors
- Digital Transformation
- Customer Relationship Management (CRM)
- Cloud Computing
Geography
- Italy – Both companies involved in the acquisition, Assist Digital and Be Simple, are based in Italy, making it the primary geographical focus.
Industry
- Digital Transformation – The article discusses Assist Digital's acquisition of Be Simple, both companies involved in this sector, focusing on digital transformation services.
- Customer Relationship Management (CRM) – The acquisition enhances Assist Digital's capabilities in CRM, a key aspect mentioned in the article related to Be Simple's expertise and partnerships.
- Cloud Computing – Be Simple specializes in cloud integration, a crucial part of their service offering and a focus of the acquisition.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Assist Digital | Acquiring Company | Company | A company focused on digital transformation, AI technologies, and omnichannel customer experience, controlled by Ardian. |
| Ardian | Parent Company | Company | A private equity firm that controls Assist Digital. |
| Be Simple | Target Company | Company | An Italian cloud integrator company specializing in CRM, IT infrastructure, and digitalization of business processes. |
| Epiphron Advisory | Financial Advisor to Assist Digital | Company | Provided financial advisory services during the acquisition. |
| Giovannelli e Associati | Legal Advisor to Assist Digital | Company | Provided legal advisory services to Assist Digital for the acquisition. |
| Studio Legale Drogo-Milione | Legal Advisor to Be Simple | Company | Provided legal advisory services to Be Simple for the acquisition. |