ASOS CFO Departure After 14 Months: Company Shifts Focus to Profitable Growth
Company - People | Jun 17, 2025 | Business Cloud

The Chief Financial Officer of ASOS Plc is stepping down after 14 months, having joined the company during a challenging financial period marked by declining revenues. Despite a 13% drop in recent half-year revenues and a 16% decrease in active customers, the company managed to narrow losses as it emphasizes profitability. Dave's tenure, characterized by significant business strengthening, is recognized by CEO José Antonio Ramos Calamonte. Aaron Izzard, the current director of group finance at ASOS, is set to take over as CFO starting July 1, 2025. Izzard has been highlighted for his extensive experience in finance roles within retail and eCommerce, having led efforts on cost-efficiency and operational improvements. His appointment is seen as a vital step in ASOS's plan to achieve sustainable and profitable growth.
Sectors
- Retail
- E-commerce
Geography
- United Kingdom – ASOS is a major UK-based online fashion retailer, and the changes in its executive team have substantial implications for the company's operations there.
Industry
- Retail – The situation involves a key leadership transition at ASOS, an online fashion retailer, impacting its strategy and operational focus.
- E-commerce – ASOS operates within the e-commerce space, focusing on digital sales channels, which are central to its business model and financial performance.
Financials
- 1.3bn – ASOS's revenue in the most recent half-year period.
- 13% – The percentage decline in ASOS's recent half-year revenues.
- 16% – The percentage decrease in ASOS's number of active customers.
- 42.5m – ASOS's adjusted EBITDA for the reported period.
Participants
Name | Role | Type | Description |
---|---|---|---|
ASOS Plc | Target Company | Company | A UK-based online fashion and cosmetic retailer. |
José Antonio Ramos Calamonte | CEO | Person | CEO of ASOS, involved in the transition and strategic direction at ASOS. |
Dave (Last Name Unknown) | Outgoing CFO | Person | Outgoing Chief Financial Officer who served ASOS for 14 months. |
Aaron Izzard | Incoming CFO | Person | Appointed as the new CFO of ASOS, previously served as Director of Group Finance. |