Ascendx Cloud Raises £83m to Revolutionize CRM with AI
Deal News | May 12, 2025 | UK Tech Funding
Ascendx Cloud, a UK-based Salesforce CRM SaaS provider, has successfully closed a joint equity and debt funding round amounting to $110 million (approximately £83 million). Founded in 2023, Ascendx Cloud focuses on integrating artificial intelligence into customer relationship management tools, aligning with projections from Gartner that up to 75% of CRM solutions will incorporate AI by 2026. With this recent investment from Osprey Investors and Columbia Lake Partners, which includes $60 million in equity and $50 million in debt, Ascendx plans to scale its portfolio and expand its operations in the US market. CEO Ufuk Civilo underscores AI’s transformative impact on the enterprise software stack, especially in CRM systems handling increased data complexity. Osprey Investors' co-founder, Thomas Weisman, expressed enthusiasm for Ascendx Cloud's growth prospects and its shift towards automated CRM interactions.
Sectors
- Software as a Service (SaaS)
- Artificial Intelligence (AI)
- Customer Relationship Management (CRM)
Geography
- United Kingdom – Ascendx Cloud is based in London, UK, and represents a significant focus of their operations and investment.
- United States – Ascendx Cloud plans to expand its operations in the US, highlighting this as a key market for growth.
Industry
- Software as a Service (SaaS) – Ascendx Cloud operates within the SaaS industry by providing CRM solutions.
- Artificial Intelligence (AI) – The article discusses the integration of AI features into CRM systems as Ascendx Cloud's primary value proposition.
- Customer Relationship Management (CRM) – The core focus of Ascendx Cloud's business model and mission is to leverage CRM technologies enhanced by AI.
Financials
- $110 million (£83 million) – The total amount raised in equity and debt by Ascendx Cloud.
- $60 million (£45 million) equity – The portion of the funding round raised through equity investment.
- $50 million (£37.6 million) debt – The portion of the funding round raised through debt financing.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Ascendx Cloud | Target company | Company | A UK-based company specializing in AI-enhanced CRM SaaS solutions. |
| Osprey Investors | Investor | Company | An investment firm involved in equity financing for Ascendx Cloud. |
| Columbia Lake Partners | Investor | Company | A firm providing debt financing to Ascendx Cloud as part of the funding round. |
| Ufuk Civilo | CEO and co-founder | Person | CEO and co-founder of Ascendx Cloud. |
| Thomas Weisman | Co-founder and managing partner | Person | Managing partner at Osprey Investors, involved in the funding round. |