ASAP Response Joins Forces With Azalea Capital: Expansion in Restoration Services

Deal News | May 13, 2025 | Azalea Capital LLC

ASAP Response Joins Forces With Azalea Capital: Expansion in Restoration Services

Azalea Capital LLC announced a strategic investment in ASAP Response, Inc., known for its Rainbow Restoration franchises specializing in restoration services. Founded in 2009 by Reed Mattingly, ASAP has developed a strong reputation for aiding clients in property damage recovery, maintaining a highly-skilled team committed to quality service. Azalea Capital's investment led to the formation of Southeastern Restoration Holdings, operating Rainbow franchises across South Carolina, North Carolina, and Georgia. Reed Mattingly will remain CEO and a shareholder. The transaction included financial support from Southern First Bank and Salem Investment Partners, marking a significant step in expanding ASAP's reach and capabilities while maintaining its core values.

Sectors

  • Private Equity
  • Restoration Services

Geography

  • United States – The investment transaction and operations occur within the United States, specifically in South Carolina, North Carolina, and Georgia.

Industry

  • Private Equity – The article involves Azalea Capital, a private equity firm, investing in ASAP Response, Inc.
  • Restoration Services – ASAP Response provides restoration services for water, smoke, fire damage, and more, under the Rainbow Restoration brand.

Financials

  • Not Disclosed – The financial terms of the investment in ASAP Response were not disclosed.

Participants

NameRoleTypeDescription
Azalea Capital LLCInvestorCompanyA private equity firm that invests in middle-market companies.
ASAP Response, Inc.Target CompanyCompanyOperates Rainbow Restoration franchises offering comprehensive restoration services.
Reed MattinglyCEO, ShareholderPersonFounder of ASAP Response, remaining CEO and shareholder post-investment.
Southern First BankSenior Debt ProviderCompanyProvided senior debt to support the transaction.
Salem Investment PartnersSubordinated Debt and Equity Co-InvestmentCompanyProvided subordinated debt and equity co-investment alongside Azalea Capital.