Arya Secures $8.5 Million to Enhance Couples Wellness

Arya, a US-based couples wellness platform, has raised $8.5 million in a Series A funding round led by Ibex Investors. The funding round also saw participation from Play Ventures, Patron Fund, and BigBets.vc. This new capital brings Arya's total funding to $16 million and will be used to enhance its brand presence and collaborate with professionals in the sexual wellness sphere. Co-founded by entrepreneurs Tomer Magid and Offer Yehudai, Arya seeks to address the lack of support for maintaining relationship satisfaction among the 72 million couples in the US. By leveraging AI technology, Arya provides personalized recommendations to help couples maintain intimacy and strengthen their relationships. The platform, which services over 200,000 users nationwide, aims to destigmatize conversations about sexual wellness and empower users to explore their desires. With a majority of its customers being millennial women, Arya is positioned as a technological pioneer in the burgeoning couples wellness industry.