Artisan Travel Expands with Travel Editions Acquisition
Deal News | Dec 05, 2024 | EIN
The Artisan Travel Company, known for independent, tailor-made travel experiences, has acquired Travel Editions Group. This transaction was facilitated by Broadfield's legal team, led by corporate partners Oliver Kelly and Sean Kelly, among others. Artisan Travel, backed by Panoramic Growth Equity, continues its growth trajectory following a management buy-out in 2023. Travel Editions, a company established in 1994, focuses on heritage and cultural tours and will remain under the leadership of general manager Julie Martin post-acquisition. The acquisition, influenced by the retirement of Travel Editions founders, required regulatory consent due to both companies being ATOL registered. The deal received specialist tax and employment law advice from various firms, showcasing Broadfield's significant expertise in the travel sector.
Sectors
- Travel and Tourism
- Legal Advisory
- Private Equity
Geography
- United Kingdom – The primary geography for Artisan Travel and Travel Editions, as well as Broadfield's legal team, is the UK, where these companies are based and operate.
Industry
- Travel and Tourism – Both Artisan Travel and Travel Editions operate within the travel and tourism sector, focusing on specialized travel experiences such as tailor-made trips and cultural tours.
- Legal Advisory – Broadfield provided legal counsel for the acquisition, emphasizing the legal advisory industry's role in M&A transactions.
- Private Equity – Panoramic Growth Equity, a private equity firm, financed the acquisition, highlighting the industry's involvement in supporting growth through financial backing.
Financials
- – No specific financial figures regarding the acquisition have been disclosed.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Artisan Travel Company | Target Company | Company | A travel company offering independent, tailor-made experiences under various brands. |
| Travel Editions Group | Selling Company | Company | A company providing heritage and cultural tours, established in 1994. |
| Broadsfield | Legal Advisor | Company | The law firm advising Artisan Travel on the acquisition. |
| Panoramic Growth Equity | Private Equity Investor | Company | A private equity firm backing Artisan Travel, providing financial support for the acquisition. |
| Firebird Partnership | Legal Advisor | Company | Advised the shareholders of Travel Editions during the transaction. |
| IBB Law | Legal Advisor | Company | Advised the shareholders of Travel Editions. |
| Weightmans Scotland | Legal Advisor | Company | Advised Artisan Travel Company's private equity investors. |
| Oliver Kelly | Corporate Partner | Person | A corporate partner at Broadfield who led the advisory team. |
| Amy Hope | Chief Executive | Person | Chief Executive of Artisan Travel Company. |
| Ian Finlay | Associate | Person | Involved with Artisan Travel's management buy-out and acquisition. |
| Julie Martin | General Manager | Person | Will continue to lead Travel Editions post-acquisition. |