Armando Testa Acquires Minority Stake in RedAbissi
Deal News | Jan 20, 2025 | Finance Community IT - 1 Corporate M&A
Italian communication group Armando Testa has acquired a minority stake in RedAbissi, a Martech software company known for its social media management platform, RedHab. This platform enables businesses to automate and integrate their social media content. Nash Advisory served as the exclusive financial advisor to RedAbissi throughout the transaction, involving Simone Giarratana, Sara Vacchina, and Giovanni Fassi. Legal aspects for RedAbissi were handled by Leading Law Notai e Avvocati and Marco Di Sabato for fiscal issues. Armando Testa was advised financially by Alessandro Scanavino and Luca Asvisio from Studio Dondona, with legal advice from RPLT RP Legalitax, led by Riccardo Rossotto, Marco Gardino, and Arianna Bollettinari. The detailed due diligence process involved RPLT experts Nicola Berardi, Ludovica Ceretto, Piergiorgio Bonacossa, Line Gaston, Simona Giordani, and Valentina Boldurescu.
Sectors
- Communication and Advertising
- Martech and Software
Geography
- Italy – Armando Testa and RedAbissi are Italian companies, with Armando Testa having offices in Torino, Milano, and internationally in Los Angeles.
Industry
- Communication and Advertising – Armando Testa is active in the communication sector, focusing on advertising and related services.
- Martech and Software – RedAbissi is a software company operating in the Martech space, offering social media management solutions.
Financials
- – The financial terms of the minority stake acquisition were not disclosed in the article.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Armando Testa | Bidding Company | Company | An Italian communication group that acquired a minority stake in RedAbissi. |
| RedAbissi | Target Company | Company | A software house in the Martech sector, providing a social media management platform. |
| Nash Advisory | Financial Advisor | Company | Served as the exclusive financial advisor for RedAbissi during the acquisition. |
| Leading Law Notai e Avvocati | Legal Advisor for RedAbissi | Company | Provided legal counsel to RedAbissi for the transaction. |
| Marco Di Sabato | Fiscal Advisor | Person | Handled fiscal aspects for RedAbissi through studio Di Sabato Fogliotti. |
| Studio Dondona | Financial Advisor for Armando Testa | Company | Assisted Armando Testa with financial and fiscal matters for the acquisition. |
| RPLT RP Legalitax | Legal Advisor for Armando Testa | Company | Provided legal services to Armando Testa during the deal. |