Arabam Appoints Onder Oguzhan as New CEO, Championed by ILab
Portfolio - People | Jan 15, 2025 | Aim Group

Turkey-based Arabam.com has appointed Onder Oguzhan as its new CEO, following the transition of former CEO Arda Ayvaz to a strategy and portfolio value creation role at ILab, Arabam’s parent company. With a strong background in digital strategy and leadership roles at companies such as IBM, FedEx, and Teknosa, Oguzhan is expected to drive Arabam's growth in the automotive sector. Arabam, acquired by ILab from Doğan Group in 2016, has made significant strides under Ayvaz with innovations such as the acquisition of a car inspection service and expanding instant car buying services. The change in leadership is envisioned to build on this momentum and continue Arabam's strategic evolution.
Sectors
- Automotive E-commerce
- Digital Strategy and Transformation
- Private Equity
Geography
- Turkey – Arabam is based in Turkey, and its business operations and leadership changes are relevant to the Turkish market.
Industry
- Automotive E-commerce – Arabam operates in the automotive e-commerce sector, providing an online marketplace for car sales and related services.
- Digital Strategy and Transformation – As Oguzhan’s previous roles involved digital strategy, this area is crucial to Arabam’s operations and future growth in e-commerce.
- Private Equity – ILab, Arabam's parent company, is a private equity investor driving innovation and growth in its portfolio companies.
Financials
Participants
Name | Role | Type | Description |
---|---|---|---|
Arabam.com | Target Company | Company | A Turkey-based automotive e-commerce platform, part of the ILab portfolio. |
Onder Oguzhan | New CEO | Person | Recently appointed CEO of Arabam, former executive in digital strategy, and adjunct professor. |
Arda Ayvaz | Former CEO | Person | Former CEO now moved to a strategic role within ILab, contributed significantly to Arabam's growth. |
ILab | Parent Company | Company | A private equity firm that owns Arabam and other digital marketplaces. |
Doğan Group | Former Owner | Company | Sold Arabam to ILab in 2016. |