AppliedAI Attracts $55 Million Investment from G42 and Microsoft
Deal News | Feb 12, 2025 | Zawya

The Abu Dhabi-based start-up AppliedAI has secured a $55 million investment led by the artificial intelligence firm G42, which is backed by Microsoft and Mubadala. This significant Series A funding round also saw participation from Bessemer Venture Partners, Palantir, McKinsey, and Accrete Capital. The funds will be used to expand their workforce and enhance their AI tools. Originally founded in the UK in 2021, AppliedAI now operates from Abu Dhabi and specializes in AI-driven process automation for sectors like healthcare, insurance, government, and financial services. This development is part of a larger initiative by Microsoft and G42 to enhance AI capabilities in the UAE, including the establishment of two new AI centers in Abu Dhabi.
Sectors
- Artificial Intelligence
- Venture Capital
- Technology
Geography
- United Arab Emirates – AppliedAI is now based in Abu Dhabi, and the investment aims to enhance AI capabilities in the UAE.
- United Kingdom – AppliedAI was originally founded in the UK in 2021.
Industry
- Artificial Intelligence – AppliedAI is an AI-focused start-up developing software to automate processes in various industries.
- Venture Capital – The article discusses a Series A funding round led by venture capital and other investment firms.
- Technology – The involvement of technology companies like Microsoft and the focus on AI technology highlight the tech industry's relevance.
Financials
- $55 million – The total amount invested in AppliedAI during its Series A funding round.
- $1.5 billion – The investment Microsoft announced last year in G42 as part of strengthening AI capabilities.
Participants
Name | Role | Type | Description |
---|---|---|---|
AppliedAI | Target | Company | AI-focused startup specializing in software development for process automation. |
G42 | Investor | Company | Artificial intelligence firm backed by Microsoft and Mubadala, leading the investment round. |
Microsoft | Investor | Company | Technology giant supporting G42; previously invested in G42 for AI initiatives. |
Mubadala | Investor | Company | Abu Dhabi-based investment firm backing G42 in the investment round. |
Bessemer Venture Partners | Investor | Company | Venture capital firm participating in the funding round. |
Palantir | Investor | Company | Data analytics company participating in the funding round. |
McKinsey | Investor | Company | Management consulting firm participating in the funding round. |
Accrete Capital | Investor | Company | Investment firm participating in the funding round. |