Apadmi Expands with Pinch Acquisition
Deal News | Jul 08, 2025 | Business Cloud
Apadmi, a digital product consultancy based in Manchester, has acquired Pinch, a mobile specialist headquartered in Amsterdam, increasing its team of mobile experts to 450 members across Europe. The acquisition is part of Apadmi's strategic expansion into the European market, following its entry into the Dutch market in 2022. Apadmi's client roster includes high-profile names such as Asda, Domino's, Co-op, the NHS, and Argos. Pinch, founded 14 years ago, boasts a strong client base in media and mobility, working with renowned brands like Mediahuis and Dutch Railways. Pinch’s co-founder Tim Klein Haneveld and the existing team will continue to manage the business, enhancing its media expertise alongside Apadmi's team. The merger is expected to propel further growth across Europe. Apadmi's CEO, Garry Partington, emphasizes the strategic fit and growth opportunities offered by this acquisition.
Sectors
- Digital Product Consultancy
- Information Technology
- Media and Mobility
Geography
- United Kingdom – Apadmi, the acquiring company, is based in Manchester, UK.
- Netherlands – Pinch, the target company, is headquartered in Amsterdam, Netherlands.
- Poland – Apadmi has previously expanded into Poland by acquiring Droids On Roids.
Industry
- Digital Product Consultancy – Apadmi operates as a digital product consultancy, focusing on mobile solutions, making it relevant to the consultancy services industry.
- Information Technology – The acquisition involves companies that specialize in mobile and digital products and engineering, pertaining to the IT industry.
- Media and Mobility – Pinch provides services tied to media and mobility, indicating its involvement in this sector.
Financials
- £40 million – Projected turnover for Apadmi in the current year.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Apadmi | Acquirer | Company | A digital product consultancy based in Manchester, UK. |
| Pinch | Target | Company | An Amsterdam-headquartered mobile specialist, focusing on media and mobility. |
| Garry Partington | CEO | Person | CEO of Apadmi, involved in discussing the growth and strategy post-acquisition. |
| Tim Klein Haneveld | Co-Founder | Person | Co-founder of Pinch, continuing to manage the business post-acquisition. |