Apadmi Expands with Acquisition of Droids On Roids
Deal News | Jan 24, 2025 | Business Cloud
Apadmi, a digital product consultancy based in Manchester, has acquired the Polish mobile company Droids On Roids, marking a significant step in its European expansion strategy. This acquisition follows Apadmi's expansion into the Netherlands in 2022 and a record growth year in 2024, with revenues increasing by 36%. Droids On Roids, headquartered in Wroclaw, Poland, has experienced consistent growth over its 14-year history, achieving a strong client portfolio with brands such as Carlsberg and Unilever. The acquisition, supported by private equity firm CBPE, strengthens Apadmi's position in mobile digital product creation and systems integration. Apadmi’s CEO, Garry Partington, emphasizes the strategic fit of the acquisition in positioning the company for penetrating new European markets. Meanwhile, Wojtek Szwajkiewicz, CEO of Droids On Roids, sees the merger as an opportunity to meet ambitious growth targets. Apadmi's M&A director, Jasper van de Luijtgaarden, highlights this acquisition as an integral part of their accelerating M&A strategy, as they continue to pursue suitable businesses across Europe.
Sectors
- Digital Product Consultancy
- Mobile Technology
- Private Equity
Geography
- United Kingdom – Apadmi is based in Manchester, UK, and its expansion strategies are influenced by this geography.
- Poland – Droids On Roids is headquartered in Wroclaw, Poland, making this geography significant for the acquisition.
- Europe – The acquisition is part of Apadmi's broader strategy to expand into key European markets.
Industry
- Digital Product Consultancy – Apadmi is involved in creating bespoke mobile apps and digital products, thus falling under this industry.
- Mobile Technology – Droids On Roids specializes in mobile technology solutions, providing services to well-known global brands.
- Private Equity – Apadmi received investment from CBPE, a private equity firm, which supports its expansion strategy.
Financials
- 36% increase – Apadmi experienced a 36% increase in revenue in 2024 as part of its record growth year.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Apadmi | Bidding Company | Company | A Manchester-based digital product consultancy that creates mobile apps and digital solutions. |
| Droids On Roids | Target Company | Company | A Wroclaw-based mobile technology company with a strong presence in Europe and the USA. |
| CBPE | Private Equity Firm | Company | A private equity firm that invested in Apadmi, aiding in its growth and expansion strategies. |
| Garry Partington | CEO of Apadmi | Person | CEO of Apadmi who articulated the strategic fit of acquiring Droids On Roids. |
| Wojtek Szwajkiewicz | CEO of Droids On Roids | Person | Co-founder and CEO of Droids On Roids, expressing confidence in the partnership's potential. |
| Jasper van de Luijtgaarden | M&A Director of Apadmi | Person | M&A Director at Apadmi who is responsible for advancing their M&A strategy. |