Angelini Completes Sale of AB Parfums to Give Back Beauty
Deal News | Jan 31, 2025 | Finance Community IT - 1 Corporate M&A

In a significant move within the cosmetics and fragrance market, Angelini Industries has completed the sale of its subsidiary, AB Parfums, to Give Back Beauty (GBB). This acquisition will see AB Parfums, known for its expertise in creating and distributing fragrances under brands like Trussardi and Laura Biagiotti, become a part of GBB's growing portfolio. Over the past decade, AB Parfums has been a crucial component of Angelini Industries, contributing to the conglomerate's impressive revenue. Rothschild & Co acted as financial advisors to Angelini, with additional commercial and legal support from Bain & Company and EY respectively. On GBB's side, the transaction was facilitated by legal and financial advisories from Deloitte and Studio Legale Perani Pozzi Associati. This acquisition strengthens GBB's global distribution capabilities and expands their offering in the high-end and celebrity fragrance market. GBB's aggressive growth trajectory is highlighted by increasing revenues, targeting over 400 million euros by 2025, and a strategic focus on brand-building and direct retail distribution.
Sectors
- Beauty and Personal Care
- Investment Banking
Geography
- Italy – Angelini Industries is an Italian company, and AB Parfums has a strong presence in Italy.
- Global – GBB operates globally, with distribution channels across Europe, Americas, Asia, and more.
Industry
- Beauty and Personal Care – The sale of AB Parfums highlights activity in the fragrance market, a significant segment within the beauty and personal care industry.
- Investment Banking – Rothschild & Co's role as a financial advisor places the transaction within the realm of investment banking.
Financials
- 2.1 billion euros – Angelini Industries' revenue registered in 2023.
- 400 million euros – Target revenue for GBB by 2025.
Participants
Name | Role | Type | Description |
---|---|---|---|
Angelini Industries | Seller | Company | An Italian industrial group with diversified operations including health, industrial technology, and consumer goods. |
Give Back Beauty (GBB) | Buyer | Company | A global beauty company focusing on fragrances, skincare, and makeup with a wide-ranging portfolio and a strong global presence. |
AB Parfums | Target | Company | A subsidiary of Angelini Industries, specializing in the creation and distribution of fragrances. |
Rothschild & Co | Financial Advisor | Company | Provided financial advisory services to Angelini Industries for this transaction. |
Bain & Company | Commercial Advisor | Company | Advised on commercial aspects for Angelini Industries. |
EY | Financial Due Diligence | Company | Conducted financial due diligence for Angelini Industries. |
Studio Legale Perani Pozzi Associati | Legal Advisor | Company | Provided legal advice on intellectual property for GBB. |
Deloitte | Legal and Financial Advisor | Company | Advised GBB on accounting, fiscal, and legal matters. |
BNL BNP Paribas | Global Coordinator and Underwriter | Company | Served as global coordinator and underwriter for the transaction. |