Andy Pickles' Pure Energy Music Hits the Fitness Market
Deal News | Jan 30, 2025 | Finance Yorkshire Ltd
Pure Energy Music, a music streaming app developed in Yorkshire, has been launched specifically for the UK fitness and gym industry and is designed to optimise exercise performance. Created by Andy Pickles under Music Factory Recordings, the app already serves over 450 fitness locations with expertly curated music. Supported by a £500,000 investment from Finance Yorkshire’s growth fund, the company is set for expansion, including hiring up to 10 new staff members. Pure Energy Music represents a cost-effective subscription model for gym operators, eliminating the need for costly music rights negotiations. Finance Yorkshire's support aligns with its aim to bolster the region's creative and digital sectors.
Sectors
- Fitness and Wellness
- Technology and Digital Services
- Private Equity and Venture Capital
Geography
- United Kingdom – The music app is launched and operational in the UK fitness market.
- Yorkshire – The company and its app are developed in Yorkshire, and Finance Yorkshire is a regional financial backer.
Industry
- Fitness and Wellness – The article focuses on the fitness and wellness industry by introducing a music app tailored for gym and fitness operators.
- Technology and Digital Services – The development and deployment of a digital music streaming service underline the article's focus on technological innovation.
- Private Equity and Venture Capital – Finance Yorkshire's investment in the app highlights involvement from the private equity sector.
Financials
- £500,000 – The investment amount provided by Finance Yorkshire for expansion.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Pure Energy Music | Target company | Company | Developed the music streaming app designed for fitness performance. |
| Music Factory Recordings | Operating company | Company | Owner of Pure Energy Music, operates under Andy Pickles. |
| Finance Yorkshire Ltd. | Investor | Company | Provided financial backing for Pure Energy Music's expansion. |
| Andy Pickles | Entrepreneur | Person | Creator of Pure Energy Music app and operator at Music Factory Recordings. |
| Alex McWhirter | CEO | Person | CEO of Finance Yorkshire, endorsing their investment in Pure Energy. |