Analytic Partners Boosts Market Position with Analyx Acquisition

Deal News | Jan 09, 2025 | PR Newswire Cision Analytic Partners

Analytic Partners, a global leader in business analytics, has announced the acquisition of Analyx, a marketing analytics software and services company. This strategic acquisition, effective as of January 2025, marks Analytic Partners' continued expansion into Europe, following its previous acquisition of Magic Numbers in the UK in 2024. Analyx operates multinationally from Germany and Poland and serves major European companies, particularly in Germany and Switzerland. With the acquisition, Analytic Partners enhances its ability to deliver business insights to major brands across Europe. Analyx's impressive client portfolio and its experience in handling $5 billion of marketing spending over the past year underline the strategic value of this acquisition for Analytic Partners. The acquisition aligns with Analytic Partners' commitment to providing comprehensive marketing mixed modeling and adaptive solutions for business insights and optimization. The integration of Analyx’s leadership, under Claudio Righetti and Sascha Stürze, is expected to create significant synergies and enhance Analytic Partners’ solutions and global reach.

Sectors

  • Business Analytics
  • Marketing Analytics

Geography

  • Europe – The acquisition enhances Analytic Partners' presence in Europe, with Analyx’s existing operations in Germany and Poland.
  • United States – Analytic Partners is based in Miami, USA, indicating the cross-continental business expansion.

Industry

  • Business Analytics – The acquisition involves companies specializing in business analytics, providing insights and decision-making tools for businesses.
  • Marketing Analytics – Analyx focuses on marketing analytics, optimizing return on investment for marketing budgets, an area critical to the acquisition.

Financials

  • 5 billion dollars – Analyx analyzed approximately $5 billion of marketing spending over the past year.

Participants

NameRoleTypeDescription
Analytic PartnersAcquirerCompanyA global leader in business analytics with headquarters in Miami, known for marketing measurement solutions.
AnalyxTargetCompanyA European company specializing in marketing analytics software and services, with operations in Germany and Poland.
Nancy SmithCEOPersonChief Executive Officer of Analytic Partners.
Claudio RighettiCEOPersonChief Executive Officer of Analyx.
Sascha StürzeCPOPersonChief Product Officer of Analyx and its founder.