Amplience Secures £32m Investment for Growth
Deal News | Jan 24, 2025 | Business Cloud
AshGrove Capital has invested £32 million into Amplience, a headless content management solutions provider, marking its sixth investment from the AshGrove Specialty Lending Fund II, a £650 million fund aimed at high-growth B2B software firms. Amplience, which supports eCommerce brands across EMEA and North America by enhancing customer experience and driving sales conversions through its deeply integrated content management solutions, plans to use the funding to expand its platform, product roadmap, and customer value delivery. This investment follows Farview Equity Partners' 2022 involvement, with AshGrove providing additional financing capacity and growth runway. Amplience's co-CEO & CFO, Bart Cloyd, emphasized the importance of this funding for deepening customer partnerships, while AshGrove's director, James Cunnah, expressed excitement about working with both Farview and Octopus Ventures to support Amplience's continued innovation and expansion efforts.
Sectors
- Technology
- Private Equity & Venture Capital
Geography
- United Kingdom – Amplience operates in the UK and is the recipient of investment from AshGrove Capital, which also has significant operations in the UK.
- EMEA and North America – Amplience offers services primarily to eCommerce brands and retailers across EMEA (Europe, the Middle East, and Africa) and North America.
Industry
- Technology – The article focuses on Amplience, a provider of headless content management systems, highlighting its technological solutions for eCommerce brands.
- Private Equity & Venture Capital – The investment from AshGrove Capital, a private equity firm, into Amplience demonstrates the role of private equity in funding high-growth technology companies.
Financials
- £32 million – The amount invested by AshGrove Capital into Amplience.
- £650 million – The total fund size of AshGrove Specialty Lending Fund II.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Amplience | Target Company | Company | A leading provider of headless content management solutions for eCommerce brands and retailers. |
| AshGrove Capital | Investor | Company | A private equity firm that invested £32 million in Amplience through its Specialty Lending Fund II. |
| Farview Equity Partners | Existing Investor | Company | An equity firm that previously invested in Amplience. |
| Octopus Ventures | Existing Investor | Company | An existing investor in Amplience, partnering with Farview Equity Partners. |
| Bart Cloyd | Co-CEO & CFO | Person | Co-CEO & CFO of Amplience, speaking on the impact of the investment. |
| James Cunnah | Director | Person | Director at AshGrove Capital, commented on the collaboration with Amplience. |
| Guy Sochovsky | Founder & Partner | Person | Founder & Partner of Farview Equity Partners, commented on the investment's significance for Amplience. |