AMMO Sells Manufacturing Assets to Olin Winchester, Rebrands as Outdoor Holding Company
Deal News | Apr 24, 2025 | Bryan Cave Leighton Paisner LLP
AMMO, Inc., now renamed Outdoor Holding Company, has sold its ammunition manufacturing assets to Olin Winchester, a subsidiary of Olin Corporation. This strategic move marks a significant milestone in AMMO's shift towards becoming a tech-enabled e-commerce entity with a focus on its core platform, GunBroker.com, which is a leading online marketplace for firearms and hunting gear. As part of the sale, AMMO will undergo a rebranding to better reflect its new identity in the e-commerce and outdoor lifestyle sectors. This transaction was facilitated by Bryan Cave Leighton Paisner LLP, showcasing their advisory capabilities in the defense and advanced manufacturing industries. The legal advisory team was led by Jonathan Nesher, who is globally recognized for his expertise in aviation, aerospace, and defense, among others. The transaction closed on April 18, 2025.
Sectors
- Ammunition Manufacturing
- E-commerce
- Legal Services
Geography
- United States – The companies involved, AMMO, Inc., and Olin Winchester, as well as the advisory firm, Bryan Cave Leighton Paisner LLP, are all based in the United States.
Industry
- Ammunition Manufacturing – This industry classification is relevant as the article discusses the sale of ammunition manufacturing assets.
- E-commerce – AMMO's transformation into a tech-enabled e-commerce company is central to the article, highlighted by its platform GunBroker.com.
- Legal Services – Bryan Cave Leighton Paisner LLP's role in advising AMMO showcases the significance of legal services in this transaction.
Financials
- – No specific financial details about the transaction, such as the sale price, were provided in the article.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| AMMO, Inc. | Target Company | Company | Now rebranded as Outdoor Holding Company, AMMO is shifting its focus towards e-commerce. |
| Olin Winchester, LLC | Bidding Company | Company | A subsidiary of Olin Corporation, it acquired the ammunition manufacturing assets from AMMO. |
| Bryan Cave Leighton Paisner LLP | Legal Advisor | Company | Provided legal advisory services to AMMO for the transaction. |
| Jonathan Nesher | Client Relationship Partner | Person | Lead partner at BCLP's Corporate Transactions team for the deal. |