AMGI Studios Teams Up with Animoca Brands to Boost Blockchain Gaming
Deal News | Aug 05, 2025 | Raptor Capital Management LP
In a strategic partnership, Animoca Brands has joined forces with AMGI Studios, the creators of 'My Pet Hooligan,' to enhance digital property rights aimed at establishing the open metaverse. Animoca is also acquiring utility and governance KARRAT tokens on the open market to strengthen this gaming venture. 'My Pet Hooligan' fuses traditional gaming with blockchain technology to create an immersive platform-shooter game featuring unique, rebellious rabbits. Through this collaboration, Animoca Brands will provide strategic advice on tokenomics and the go-to-market strategy for 'My Pet Hooligan,' as well as support AMGI Studios' development of Studio Chain, a scalable blockchain infrastructure for gaming and media. This partnership seeks to demonstrate blockchain's role in augmenting gaming experiences without compromising fun or accessibility. The collaboration is seen as a critical step in advancing Web3 gaming and enabling creators to build immersive experiences through digital ownership.
Sectors
- Blockchain & Cryptocurrency
- Gaming & Entertainment
Geography
- Global – Both Animoca Brands and AMGI Studios are companies operating on a global scale, impacting international blockchain gaming and digital rights contexts.
- Hong Kong – Animoca Brands is based in Hong Kong, making it a significant geographic area for the company's operations and strategic actions.
Industry
- Blockchain & Cryptocurrency – This industry is relevant as the article discusses the acquisition of KARRAT tokens and the integration of blockchain technology into gaming.
- Gaming & Entertainment – The industry is relevant due to the focus on 'My Pet Hooligan,' a video game by AMGI Studios, and its related digital experiences.
Financials
- Not specified – The article mentions the acquisition of KARRAT tokens by Animoca Brands, but does not specify the financial amount.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Animoca Brands | Bidding Company | Company | A company focused on digital property rights for establishing the open metaverse, partnering with AMGI Studios. |
| AMGI Studios | Target Company | Company | The creators and developers of 'My Pet Hooligan,' a video game integrating blockchain technology. |
| Yat Siu | Co-founder and Executive Chairman of Animoca Brands | Person | A key figure at Animoca Brands, commenting on the strategic partnership with AMGI Studios. |
| Luke Paglia | Co-founder and COO of AMGI Studios | Person | A co-founder of AMGI Studios who commented on the partnership with Animoca Brands. |