Americana Restaurants Expands with Pizza Hut Acquisition in Oman

Deal News | Jan 24, 2025 | Zawya

Americana Restaurants Expands with Pizza Hut Acquisition in Oman

Americana Restaurants International Plc, a prominent operator in the out-of-home dining and quick-service restaurant sector in the MENA region and Kazakhstan, has completed the acquisition of Pizza Hut in Oman from the Khimji Ramdas Group. This strategic acquisition, amounting to 46 Pizza Hut outlets with an anticipated annual revenue of approximately $11 million in 2024, aligns with Americana's strategy to strengthen its market presence and foster deeper engagement within the existing markets. Americana has been active in Oman since 1986 through its established brands like KFC and Hardees, and now this acquisition enhances its commitment to economic growth and employment generation in the Sultanate. This move follows Americana's franchise agreement with Yum! Brands, allowing it to develop and operate Pizza Hut restaurants in Saudi Arabia, except for Jeddah city. With a resultant network of about 450 Pizza Hut restaurants in multiple markets, Americana solidifies its leadership in the regional pizza sector. The acquisition is set to optimize operations and leverage digital advancements, thereby aligning perfectly with Americana's customer-centric approach and innovation-driven growth ambitions.

Sectors

  • Food and Beverage
  • Quick Service Restaurants (QSR)

Geography

  • Oman – The acquisition of Pizza Hut outlets by Americana Restaurants is centered in Oman, highlighting the country's significance in Americana's regional expansion.
  • MENA – Americana Restaurants operates extensively across the Middle East and North Africa, and this acquisition aids in solidifying its position in these markets.

Industry

  • Food and Beverage – The article revolves around the acquisition of Pizza Hut outlets, a prominent brand in the food service sector, emphasizing the industry's role in Americana's strategic growth plans.
  • Quick Service Restaurants (QSR) – Americana Restaurants is identified as a leading operator in the QSR sector, reflecting its business model and growth strategy focused on popular fast-food brands.

Financials

  • $11 million – Estimated annual revenue from the acquired Pizza Hut outlets in 2024.

Participants

NameRoleTypeDescription
Americana Restaurants International PlcAcquirerCompanyAmericana is a leading QSR operator in the MENA region and Kazakhstan, aiming to expand its portfolio through strategic acquisitions.
Pizza HutTargetCompanyA globally recognized brand in the pizza segment, forming part of the acquisition in Oman to strengthen Americana's presence.
Khimji Ramdas GroupSellerCompanyA diversified group from which Americana acquired the Pizza Hut outlets in Oman, facilitating this strategic expansion.
Yum! BrandsFranchise PartnerCompanyYum! Brands is a major operator of several fast-food brands, including Pizza Hut, partnering with Americana for operations in Saudi Arabia.