Americana Restaurants Acquires Pizza Hut in Oman
Deal News | Jan 24, 2025 | Zawya
Americana Restaurants International Plc, a leading operator of dining and quick-service restaurants in the MENA region and Kazakhstan, has successfully acquired the Pizza Hut brand from the Khimji Ramdas Group in Oman. This acquisition includes 46 Pizza Hut restaurants generating an annual revenue of approximately $11 million in 2024. The move is a strategic effort to enhance Americana Restaurants' regional presence, reinforcing their commitment to Oman and promoting economic growth by creating new job opportunities and strengthening ties with the local community. Americana Restaurants has been operational in Oman since 1986 with popular brands such as KFC and Hardees, which have enabled it to build a strong bond with local communities. In 2022, the company signed a franchise agreement with Yum! Brands to develop and operate Pizza Hut outlets in Saudi Arabia (excluding Jeddah), marking a significant expansion in the region with nearly 450 Pizza Hut locations. The acquisition integrates Pizza Hut’s strong local brand with Americana's operational prowess and innovation, aiming to drive growth and enhance dining experiences. Americana also plans to leverage digital advancements to optimize operations, offer convenient online ordering, and utilize personalized marketing strategies. Americana’s historic IPO and extensive portfolio of global brands position it as a leader in the out-of-home dining spectrum, from QSR to fast-casual dining.
Sectors
- Quick-Service Restaurants (QSR)
- Food and Beverage
Geography
- Oman – The acquisition of Pizza Hut by Americana Restaurants involves restaurants located in Oman.
- MENA region – Americana Restaurants operates extensively across the Middle East and North Africa, as highlighted by its overall regional strategy.
Industry
- Quick-Service Restaurants (QSR) – The article focuses on Americana Restaurants, a major player in the quick-service restaurant industry, with the recent acquisition of Pizza Hut locations in Oman.
- Food and Beverage – Americana Restaurants' activities are situated within the food and beverage industry, given its operation and management of various well-known global restaurant brands.
Financials
- $11 million – Projected annual revenue from the acquired Pizza Hut locations in Oman in 2024.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Americana Restaurants International Plc | Acquirer | Company | A leading out-of-home dining and quick-service restaurant operator in the MENA region and Kazakhstan. |
| Pizza Hut | Target Company | Company | A leading global pizza brand with locations acquired in Oman. |
| Khimji Ramdas Group | Vendor | Company | The previous owner of the Pizza Hut brand in Oman from whom Americana acquired the business. |