Amazon Acquires Stake in Valu
Deal News | Jun 22, 2025 | Zawya
Amazon has exercised its option to acquire a direct equity stake in Valu, a Cairo-based consumer finance company and a subsidiary of EFG Holding. This move follows an earlier agreement in May 2022 where Amazon acquired $10 million in EFG Holding GDRs, convertible into a stake in Valu. The option exercise allows Amazon to own approximately 3.95% of Valu. The transaction will occur during Valu's listing debut on the Egyptian Exchange. Valu, known for pioneering Buy-Now, Pay-Later solutions, has expanded into various financial and business-to-business services across the MENA region. EFG Hermes acted as the sole financial advisor for the transaction.
Sectors
- Financial Services
- Technology
- E-Commerce
Geography
- Egypt – Valu and EFG Holding are based in Cairo, Egypt, with Valu being listed on the Egyptian Exchange.
- MENA Region – Valu operates extensively across the MENA region, providing financial solutions tailored to this geographic market.
- United States – Amazon, a major U.S.-based multinational, is the acquiring company in this transaction.
Industry
- Financial Services – The article involves EFG Holding and its subsidiary Valu, both offering a wide range of financial services, including investment banking, fintech solutions, and non-banking financial services.
- Technology – Valu's operations as a fintech company providing advanced financial solutions highlight the integration of technology in traditional financial services.
- E-Commerce – Amazon's involvement through acquiring a stake in Valu aligns with its business model of expanding digital and e-commerce services in new markets.
Financials
- USD 10 million – Value of EFG Holding GDRs purchased by Amazon as part of the initial agreement.
- EGP 6.041 – Price per Valu share at which Amazon will acquire the stake during its listing on the Egyptian Exchange.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Amazon | Bidding Company/Buyer | Company | Amazon is acquiring a stake in Valu, marking its interest in expanding its presence in the MENA fintech market. |
| Valu | Target Company | Company | A leading fintech company in the MENA region, offering a wide range of financial services including Buy-Now, Pay-Later solutions. |
| EFG Holding | Selling Company/Vendor | Company | Parent company of Valu, providing various financial services through its divisions, structured the deal leading to Amazon's acquisition in Valu. |
| EFG Hermes | Financial Advisor | Company | Acted as the sole financial advisor to EFG Holding and Valu for the transaction involving Amazon. |