Amaze and Fresh Vine Wine Merge to Transform Creator Commerce

Deal News | Nov 06, 2024 | EIN

Amaze Software, Inc., through its holding company Adifex Holdings LLC, has signed a definitive merger agreement with Fresh Vine Wine, Inc., a company listed on the NYSE as VINE. Amaze Software is known for its robust creator-powered commerce platform and innovative approach to enabling individuals and businesses to sell products through social media platforms. This merger represents a significant synergistic move to incorporate premium products like wine and spirits into Amaze's portfolio, thereby expanding the revenue streams for creators who use its platform. Aaron Day, CEO of Amaze, will assume the role of CEO of the combined entity. This merger aims to redefine creator-driven commerce by allowing creators to offer exclusive, custom-branded wine selections to their audiences, fostering deeper engagement and creating new avenues for monetization. The merger is contingent upon approval from Fresh Vine Wine's stockholders and regulatory bodies, and the SEC filings include the provision of necessary documents and disclosures. Both companies will work closely to integrate their offerings, leveraging Fresh Vine Wine's expertise in premium wines to enhance the platform's value proposition.

Sectors

Creator Economy
E-Commerce
Alcoholic Beverages

Geography

United States – The merger involves Amaze Software based in Newport Beach, CA, and Fresh Vine Wine, a US-based wine producer, impacting the US market substantially.

Industry

Creator Economy – The merger focuses on enhancing opportunities within the creator economy by enabling creators to expand their product offerings and revenue streams.
E-Commerce – Amaze Software is an e-commerce platform that empowers creators to sell a wide range of products online, now including premium wines through the merger.
Alcoholic Beverages – Fresh Vine Wine specializes in premium wines, and the merger allows Amaze Software to incorporate this industry into its e-commerce offerings.

Financials

N/A – No specific financial terms such as deal price or valuation were disclosed in the article.

Participants

Name	Role	Type	Description
Amaze Software, Inc.	Acquiring Company	Company	A creator-powered commerce platform facilitating over 14 million creators in selling products worldwide.
Fresh Vine Wine, Inc.	Target Company	Company	A US-based producer of lower-calorie premium wines, publicly traded on the NYSE under the ticker VINE.
Aaron Day	CEO	Person	Current CEO of Amaze Software, designated to become the CEO of the merged entity.
U.S. Securities and Exchange Commission (SEC)	Regulatory Authority	Government	The SEC is responsible for overseeing the compliance of the merger agreement, including the filing and approval of necessary documentation.