Alto Breaks Away from Houseful to Stand Alone
Deal News | Jan 28, 2025 | Aim Group
Alto Software Group, a U.K.-based real estate CRM provider, has announced its separation from the Houseful Group to become a standalone brand. Previously, Alto was part of the Houseful Group, which was formed in September 2023 under ZPG to consolidate several property-related brands including Zoopla and Prime Location. The decision to allow Alto to operate independently reflects a strategic maneuver within ZPG to potentially allow greater focus and agility in developing bespoke CRM services for its real estate clientele. While part of the Houseful, Alto benefited from the pooled resources and branding, but moving forward it will need to forge its own path and build a distinct brand identity separate from its prior association.
Sectors
- Real Estate
- Software and Technology
Geography
- United Kingdom – Alto Software Group is based in the U.K., and the changes involve brands domestic to this country.
Industry
- Real Estate – The article pertains to a real estate CRM provider, Alto, which operates within the real estate sector.
- Software and Technology – Alto Software Group provides CRM solutions, categorizing it within the software and technology industry.
Financials
- – The article does not provide specific financial figures regarding the separation or future expectations.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Alto Software Group | Target company | Company | A U.K.-based real estate CRM provider becoming a standalone brand. |
| Houseful Group | Former parent company | Company | An entity set up in September 2023 by ZPG to consolidate property-related brands. |
| ZPG | Parent Company | Company | A company that established the Houseful Group including several property-related brands. |