Altapay Acquisition Enhances Market Pay's Scandinavian Reach
Deal News | Feb 17, 2025 | PR Newswire Cision Market Pay
Market Pay Group has announced the acquisition of Altapay, a leading payment service provider based in Denmark. Altapay services over 400 merchants with online and in-store payment solutions, operating across Denmark, Sweden, Norway, and the United Kingdom. The acquisition marks Market Pay's fourth since 2021 and aligns with its strategy to expand its payment solutions across Europe, particularly targeting SME clients. Altapay had facilitated transactions amounting to €3.1 billion in Denmark in 2023. The integration of Altapay’s advanced platform and expertise is expected to enhance Market Pay’s presence in Scandinavia. Completion of the transaction is anticipated within two months, pending regulatory approval by BDI.
Sectors
- Fintech
- Payments
Geography
- Scandinavia – The acquisition aims to enhance Market Pay's presence in the Scandinavian market, with Altapay operating in Denmark, Sweden, and Norway.
- Europe – Both Market Pay and Altapay have operations across various European countries, highlighting a continental focus.
Industry
- Fintech – The article revolves around the acquisition of a payment service provider, which is a key aspect of the financial technology industry.
- Payments – Market Pay and Altapay are both involved in the payments sector, offering solutions that facilitate online, in-store, and omnichannel transactions.
Financials
- €3.1 billion – Total transaction volume processed by Altapay in Denmark in 2023.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Market Pay | Bidding Company | Company | A pan-European payment platform providing omnichannel digital solutions. |
| Altapay | Target Company | Company | A Danish company that offers omnichannel payment solutions and serves more than 400 merchants. |
| Frédéric Mazurier | President of Market Pay | Person | President of Market Pay who commented on the strategic value of the acquisition. |
| Christian Rasmussen | CEO of Altapay | Person | CEO of Altapay who expressed positive sentiments towards the acquisition. |
| BDI | Regulatory Approver | Government | Regulatory body expected to approve the transaction. |