Altapay Acquisition by Market Pay Reinforces Nordic Presence
Deal News | Feb 17, 2025 | PR Newswire Cision Market Pay
Market Pay, a leading European payment solutions provider, has completed its fourth acquisition by securing a deal with Altapay, a Denmark-based payment service provider known for its expertise in online and omnichannel payment solutions. This strategic acquisition strengthens Market Pay’s foothold in Scandinavia and enhances its ability to serve SMEs across Europe. With Altapay facilitating substantial transaction volumes across various industries and regions, Market Pay intends to leverage this acquisition to expand its innovative payment solutions across Europe, reinforcing Market Pay’s position as a dominant player in cross-channel payment provisioning. Both companies see this as an opportunity to grow and offer enhanced services to their clients. The deal execution is pending FDI approval, with completion anticipated within the next two months.
Sectors
- Financial Services
- Retail
- Technology
Geography
- Denmark – Altapay is based in Denmark and predominantly serves the Scandinavian market.
- France – Market Pay is operative in France, where it originally expanded its payment solutions.
- Europe – Both companies aim to extend their footprint across European markets, with a strong focus on omnichannel payment services.
Industry
- Financial Services – The article deals with payment solutions and financial transactions, involving companies that provide digital and omnichannel payment services.
- Retail – Market Pay specializes in providing payment solutions to the retail industry, enhancing this sector with innovative payment technologies.
- Technology – The acquisition involves technology integration of Altapay's innovative payment platform which complements Market Pay’s existing solutions.
Financials
- 3.1 billion Euros – The transaction volume processed by Altapay in Denmark in 2023.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Market Pay | Acquirer | Company | A European payment solutions provider specializing in digital and omnichannel payments. |
| Altapay | Target Company | Company | A Danish company offering payment solutions across online and store-based platforms. |
| Frédéric Mazurier | President | Person | He is the President of Market Pay, leading the strategic acquisition of Altapay. |
| Christian Rasmussen | CEO | Person | CEO of Altapay, he commented on the strategic alignment with Market Pay following the acquisition. |
| Agence Raoul | PR Agency | Company | Manages the public relations for Market Pay. |