Altapay Acquisition by Market Pay Expands Scandinavian Reach
Deal News | Feb 17, 2025 | PR Newswire Cision Market Pay
Market Pay Group has announced the signing of an agreement to acquire Altapay, a leading payment service provider headquartered in Copenhagen, Denmark. This acquisition marks Market Pay's fourth since 2021 and aims to bolster its presence in the Nordic markets while providing enhanced capabilities to serve SMB merchants across Europe. Altapay specializes in providing innovative payment solutions for online, in-store, and omnichannel merchants, with a robust platform that manages transactions through multiple payment methods. In Denmark alone, Altapay processed €3.1 billion in transactions in 2023. The acquisition aligns with Market Pay's strategic goal of expanding its payment solutions platform across Europe. The closing of the transaction is expected to occur within the next two months, pending FDI approval.
Sectors
- Payment Services
- Financial Technology (Fintech)
Geography
- Scandinavia – Altapay is a leading payment service provider operating in Denmark, Sweden, and Norway, emphasizing the importance of the Scandinavian market in the acquisition.
- Europe – Market Pay's strategic expansion is focused on enhancing its presence and capabilities across various European countries, including France, Italy, Spain, and others.
Industry
- Payment Services – The article discusses the acquisition of Altapay, a leading payment service provider, by Market Pay, highlighting the importance of payment solutions for online, in-store, and omnichannel transactions.
- Financial Technology (Fintech) – The acquisition signifies the growth and consolidation of fintech platforms, as Market Pay aims to enhance its omnichannel digital payment capabilities across Europe.
Financials
- €3.1 billion – The transaction volume processed by Altapay in Denmark alone in 2023.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Market Pay | Acquiring Company | Company | A pan-European payment platform offering omnichannel digital solutions, managing over 3 billion transactions annually. |
| Altapay | Target Company | Company | A Danish payment service provider specializing in omnichannel payment solutions for various merchants in Scandinavia. |
| Christian Rasmussen | CEO of Altapay | Person | Expressed excitement about Altapay's integration into Market Pay, foreseeing growth and strength enhancement. |
| Frédéric Mazurier | President of Market Pay | Person | Highlighted the strategic importance of the Altapay acquisition to strengthen Market Pay's presence and integration capabilities. |
| Agence Raoul | PR Contact | Company | The PR agency handling Market Pay's communications regarding the acquisition. |