Altapay Acquired by Market Pay, Expanding Its Nordic Reach
Deal News | Feb 17, 2025 | PR Newswire Cision Market Pay
In February 2025, Market Pay Group announced its acquisition of Altapay, a Danish payment solutions provider based in Copenhagen. This marks Market Pay's fourth acquisition since 2021 and significantly strengthens its presence in the Nordic payment market. Altapay serves over 400 merchants with a comprehensive platform supporting online, in-store, and omnichannel payment solutions. The acquisition aligns with Market Pay's broader strategy to enhance its payment solutions and expand its platform across Europe. Market Pay aims to leverage Altapay’s expertise to offer innovative and integrated solutions, benefiting SMEs throughout Europe. This strategic move will advance Market Pay's vision of simplifying the payment process and expanding its reach to offer advanced digital solutions across the continent.
Sectors
- Financial Services
- Technology
Geography
- Denmark – Altapay is based in Copenhagen, Denmark, and serves as the center of this acquisition story.
- Scandinavia – The acquisition strengthens Market Pay's presence in the Scandinavian market, covering Denmark, Sweden, and Norway.
- Europe – Market Pay operates broadly across Europe, with plans to expand further with this acquisition.
Industry
- Financial Services – The article discusses the acquisition of a company that provides payment solutions, which falls under the financial services industry.
- Technology – Altapay offers an integrated platform for payment solutions, signaling involvement in the technology sector, particularly in fintech.
Financials
- 3.1 billion euros – The value of transactions processed by Altapay's platform in Denmark in 2023.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Altapay | Target | Company | A Danish company providing omnichannel payment solutions to merchants. |
| Market Pay | Bidding Company | Company | A pan-European payment platform seeking to expand its payment solutions and market presence. |
| Frédéric Mazurier | President | Person | President of Market Pay leading the acquisition strategy. |
| Christian Rasmussen | CEO | Person | CEO of Altapay commenting on the strategic collaboration. |
| Agence Raoul | PR | Other | Public relations agency handling media communications for Market Pay. |