ALT21 Welcomes Brandwatch Founder as Board Member
Deal News | Mar 18, 2025 | Business Cloud

ALT21, a London-based fintech company seeking to streamline multi-currency account solutions, has successfully closed an oversubscribed funding round of 9.6 million, attracting the interest of super angel investors. This milestone increases the company’s total funding to 34 million. The funds are allocated for the expansion of sales and marketing teams to extend their global reach. Noteworthy is the appointment of two veteran industry leaders: Giles Palmer, renowned for his role in leading Brandwatch to a $450 million exit to Cision in 2021, and Eoghan Quigley, former senior partner at KPMG Ireland. CEO Pritesh Ruparel highlighted the need for a transparent alternative in an opaque pricing landscape, while the Chairman, Richard Hayes, emphasized ALT21's strategic positioning in offering innovative solutions amidst global financial volatility.
Sectors
- FinTech
- Investment
Geography
- United Kingdom – ALT21 is based in London, UK, and the investment involves this regional financial hub.
- Europe – The funding round is noted as one of the largest in Europe using the super angel method.
Industry
- FinTech – ALT21 operates in the financial technology sector, providing multi-currency solutions.
- Investment – The article discusses a significant investment round by a fintech company.
Financials
- 9.6 million – Amount raised in an oversubscribed funding round for ALT21.
- 34 million – Total funding raised by ALT21 after the latest funding round.
Participants
Name | Role | Type | Description |
---|---|---|---|
ALT21 | Target Company | Company | A fintech company aiming to offer simple and affordable multi-currency account solutions. |
Giles Palmer | Board Member | Person | Founder of Brandwatch, joined ALT21's board after leading Brandwatch through a $450m exit. |
Eoghan Quigley | Board Member | Person | Former senior partner at KPMG Ireland and President of the Dublin Chamber of Commerce. |
Pritesh Ruparel | CEO | Person | CEO of ALT21, commented on the funding round and company's value proposition. |
Richard Hayes | Chairman | Person | Chairman of ALT21, discussed the company's potential and market position. |