Already Media Acquires Live Casino Comparer in Record Time
Deal News | Apr 14, 2025 | EIN
Already Media, a media and gaming affiliate firm, has acquired Live Casino Comparer, a website that reviews live dealer gaming. This acquisition is part of Already Media's broader strategy to expand its affiliate brands, bolstered by its tech-driven capabilities. The advisory firm Corfai facilitated the transaction, noted for being the fastest M&A deal in iGaming history. Previously, Already Media integrated PokerListings into its ecosystem, exemplifying its method of enhancing acquired brands. Live Casino Comparer, founded in 2014, will continue under Neil Walker's guidance, now part of Already Media's content team. The acquisition aims to scale Live Casino Comparer's offerings across B2C and B2B sectors. Neil Walker and Alina Famenok, Already Media's CEO, express optimism and excitement, emphasizing future growth and continued M&A activities.
Sectors
- Gaming
- Mergers and Acquisitions
Geography
- United States – The involvement of Already Media and general affiliate expansion efforts often relate to U.S.-based markets.
- Global – Already Media's strategy and the nature of online gaming involve a global reach, emphasizing international expansion.
Industry
- Gaming – The article is centered around the acquisition within the gaming sector, specifically focusing on online casinos and gaming affiliates.
- Mergers and Acquisitions – The article discusses a significant M&A deal, illustrating a strategic business expansion in a fast-paced industry.
Financials
- Not disclosed – The financial terms of the acquisition between Already Media and Live Casino Comparer were not publicly disclosed.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Already Media | Acquiring Company | Company | A tech-driven gaming affiliate and media firm focused on expanding its brand portfolio through strategic acquisitions. |
| Live Casino Comparer | Target Company | Company | A review platform comparing live dealer gaming offerings, providing expert-driven content for online casino players. |
| Corfai | Advisory Firm | Company | An advisory company specializing in mergers, playing a key role in facilitating the acquisition transaction. |
| Neil Walker | Founder and Content Team Member | Person | Founder of Live Casino Comparer, continuing to contribute to content development post-acquisition. |
| Alina Famenok | Chief Executive Officer | Person | CEO of Already Media, leading the company’s strategic M&A initiatives and operational execution. |