Alpine IQ Acquires Happy Marketers to Expand Retail Client Services

Alpine IQ, a leader in data management, telecom, and marketing solutions for cannabis retailers, has announced the acquisition of 'Happy Marketers', the marketing suite by Happy Cabbage. The acquisition aims to enhance Alpine IQ's service offerings in the ever-evolving cannabis retail market, where marketers face pressure to improve personalization, audience segmentation, and compliance. Happy Marketers' integration into Alpine IQ's platform will provide clients with advanced multi-channel capabilities like SMS, email, and direct mail, enhancing customer engagement. Nicholas Paschal, CEO of Alpine IQ, highlighted the potential for expanding marketing and loyalty services through this acquisition. Andrew Watson, CEO of Happy Cabbage, stated that the integration into Alpine IQ was a logical move, ensuring a positive future for their customers while allowing Happy Cabbage to concentrate on developing 'Happy Buyers', an inventory optimization tool for cannabis retailers. This move underscores Alpine IQ's strategic expansion and commitment to supporting the growth and success of cannabis retailers while navigating industry challenges.