Allwyn Expands Gaming Portfolio with Novibet Acquisition
Deal News | Feb 04, 2025 | CEE Legal Matters
Allwyn, a multinational lottery operator, has acquired Novibet Gaming Services, an online gaming operator with a robust technology platform. The acquisition, facilitated by Clifford Chance, is set to enhance Allwyn's presence in the online sports betting and gaming sector. This strategic acquisition aligns with Allwyn's focus on expanding its portfolio of gaming services through selective acquisitions that bolster its product offerings and technological capabilities. Clifford Chance's team, led by Prague-based Managing Partner Milos Felgr, advised on the transaction. The acquisition allows Allwyn to continue its innovation in casual gaming and entertainment.
Sectors
- Gaming and Entertainment
- Legal Services
Geography
- Multinational – Allwyn and Novibet operate across multiple jurisdictions, indicating a global presence.
- Czech Republic – Prague-based Clifford Chance team lead, marking local presence.
- United Kingdom – London-based team involvement from Clifford Chance, indicating relevance.
Industry
- Gaming and Entertainment – The sector focuses on online gaming and sports betting, relevant due to Allwyn and Novibet's business activities.
- Legal Services – Clifford Chance's legal advisory role in the acquisition highlights this industry.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Allwyn | Acquiring Company | Company | A multinational lottery operator expanding its gaming portfolio. |
| Logflex MT Holdings Limited | Selling Company | Company | Parent company of Novibet, a technology-driven gaming operator. |
| Novibet | Target Company | Company | An online gaming operator with a technology platform in various jurisdictions. |
| Clifford Chance | Legal Advisor | Company | A multinational law firm advising Allwyn on the acquisition. |