Allianz Direct Joins Forces with ING for a Digital Revolution in Insurance
Deal News | Apr 23, 2025 | Iberian Lawyer
Pérez-Llorca has played a pivotal advisory role for Allianz Direct in forming a significant strategic alliance with ING Deutschland. This groundbreaking collaboration marks Allianz Direct as the exclusive provider of motor insurance within ING's digital banking ecosystem, signifying a transformative move towards digital innovation in Germany's insurance sector. The alliance, which is set to launch by the end of 2025, emphasizes the shift from traditional bancassurance models to more data-driven, digital customer experiences, indicative of the evolving synergies between fintech and insurtech industries. Legal intricacies on Allianz's part were managed by Thorben Eisenbeiss and his team, with Pérez-Llorca's key players including Felipe Vázquez Acedo, Fatima Eizaguirre, and Diego Samuel Arroyo.
Sectors
- Insurance
- Banking
- Legal Services
- Fintech/Insurtech
Geography
- Germany – The strategic alliance and digital transformation in motor insurance integration take place within the German market.
Industry
- Insurance – The industry is relevant as the article discusses Allianz Direct's provision of motor insurance products.
- Banking – The article involves ING Deutschland, a leading digital bank, signifying the involvement of the banking industry.
- Legal Services – Pérez-Llorca is a law firm advising on the transaction, highlighting the role of legal services.
- Fintech/Insurtech – The collaboration represents a synergy between fintech and insurtech sectors, with both industries contributing to the digital transformation in financial services.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Allianz Direct | Target Company | Company | A digital pan-European insurer part of the Allianz Group involved in the strategic alliance with ING Deutschland. |
| Pérez-Llorca | Legal Advisor | Company | The law firm advising Allianz Direct on the strategic alliance. |
| ING Deutschland | Other Parties Involved | Company | A leading digital bank in Germany partnering with Allianz Direct for digital motor insurance distribution. |
| Felipe Vázquez Acedo | Legal Advisor | Person | Partner at Pérez-Llorca who led the advisory for Allianz Direct. |
| Thorben Eisenbeiss | Head of Legal & Compliance | Person | Led the in-house legal efforts for Allianz Direct in the deal. |