Alliance Entertainment

In a strategic move to bolster its collectibles division, Alliance Entertainment Holding Corporation, the global distributor and wholesaler, has acquired Handmade by Robots, a brand renowned for its unique vinyl figures designed to look like knitted plush toys. Known for licensed characters from popular franchises such as DC Comics and Stranger Things, Handmade by Robots is expected to help Alliance expand in the collectibles market. The acquisition will capitalize on Alliances' existing relationships with entertainment licensors and its distribution network including major retailers like Walmart and Amazon. Handmade by Robots was acquired from Bensussen Deutsch & Associates (BDA), a leader in merchandise for Fortune 1000 companies. The partnership between Alliance and BDA will focus on product innovation and market expansion, with BDA continuing to provide design and manufacturing services. Additionally, Alliance aims to leverage social media to drive sales and further engage the community of collectors. This acquisition represents a vital growth opportunity for Alliance, reinforcing its position in the entertainment and collectibles market.