All Gravy Secures $2.9M to Revolutionize Frontline Tech
Deal News (Announced) | Mar 28, 2025 | Scale Capital
All Gravy, a Danish startup focused on creating AI-powered solutions for frontline workers, has successfully raised $2.9 million in funding. The investment round was led by Scale Capital and Moonfire Ventures, with participation from other notable investors. All Gravy aims to revolutionize the outdated technologies currently in use in the retail and hospitality sectors by introducing an all-in-one app that streamlines communication, operations, and learning. By leveraging AI, the startup provides frontline workers with tools that resemble the user-friendly interfaces of platforms like TikTok and ChatGPT, thus addressing the younger generation's expectations. As All Gravy expands its operations in the UK, where it has already partnered with major brands, it seeks to tap into a market suffering from high labor costs and employee turnover.
Sectors
- Technology
- Hospitality and Retail
- Private Equity and Venture Capital
Geography
- Denmark – All Gravy is a Danish startup headquartered in Copenhagen.
- United Kingdom – The startup is focusing on expanding its operations in the UK.
Industry
- Technology – All Gravy develops a platform that integrates AI into frontline work technology, relevant for the tech industry.
- Hospitality and Retail – The platform is designed to enhance communications and operations specifically for the hospitality and retail sectors.
- Private Equity and Venture Capital – The article discusses a funding round led by PE and VC firms like Scale Capital and Moonfire Ventures.
Financials
- $2.9M – The funding amount secured by All Gravy to expand its operations.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| All Gravy | Target Company | Company | A Danish startup focused on AI-powered solutions for frontline workers. |
| Scale Capital | Investor | Company | A private equity firm that co-led the funding round. |
| Moonfire Ventures | Investor | Company | A venture capital firm that co-led the funding round. |
| Dishoom, Pizza Pilgrims, Honest Burgers, Ottolenghi | Clients | Company | Major brands that have already adopted All Gravy's platform. |
| Alexander Aghassipour, Jeppe Rindom, Fredrik Hjelm | Other Investors | People | Notable figures who participated in the investment round. |
| Jonatan Mark Rasmussen | Co-founder and CEO | Person | Co-founder and CEO of All Gravy. |
| Kristian Lundager | Co-founder | Person | Co-founder of All Gravy. |