Alinea Empowers Gen Z with $10.4M Series A Led by Play Ventures
Deal News | Apr 09, 2025 | Play Ventures Oy

A fintech startup focused on wealth management for Generation Z, Alinea, has secured a $10.4 million Series A funding round, primarily led by Play Ventures and with contributions from a consortium of investors including GFR Fund and Y Combinator. Founded by Anam Lakhani and Eve Halimi in 2021, the company emphasizes a unique blend of providing guidance while offering autonomy, appealing significantly to young women and Gen Z. The platform's marketing strategy leverages social media and real-world engagements as opposed to traditional advertising, appealing to audiences by presenting authentic, founder-led storytelling. The recent funding will propel the launch of AI Allie, an AI-powered financial coach tailored to enhance user experience through personalized financial guidance. This move aligns with an anticipated Great Wealth Transfer, wherein a substantial portion of baby boomer wealth will transition to younger demographics, who are currently underserved by the traditional financial sector.
Sectors
- Fintech
- Wealth Management
- Artificial Intelligence
Geography
- United States – Alinea was founded in the U.S. and its operations and target audience are largely based in the country.
Industry
- Fintech – The article focuses on Alinea, a fintech startup offering wealth management solutions tailored for Gen Z.
- Wealth Management – Alinea operates within the wealth management sector, focusing on young investors from Gen Z.
- Artificial Intelligence – The launch of AI Allie, Alinea's AI financial coach, showcases the role of AI in personalized financial services.
Financials
- $10.4 million – Series A funding amount secured by Alinea.
- $6 million – Net revenue run rate achieved by Alinea in 2024.
Participants
Name | Role | Type | Description |
---|---|---|---|
Alinea | Target company | Company | A fintech startup providing wealth management services specifically aimed at Gen Z. |
Play Ventures | Lead investor | Company | A venture capital firm leading the $10.4 million Series A funding round. |
GFR Fund | Investor | Company | A participant in the Series A funding round for Alinea. |
Y Combinator | Investor | Company | An accelerator and investor in Alinea's Series A funding. |
Anam Lakhani | Co-founder | Person | Co-founder of Alinea, instrumental in creation and growth of the platform. |
Eve Halimi | Co-founder | Person | Co-founder of Alinea, instrumental in creation and growth of the platform. |