Alfaparf Completes Acquisition of Xanitalia: Advisors Revealed
Deal News | Jul 07, 2025 | Finance Community IT - 1 Corporate M&A

Alfaparf Group, a renowned Italian multinational specializing in cosmetic products for hair and body care, has successfully acquired Xanitalia, a Marche-based company established in Pesaro. Xanitalia is known for manufacturing and marketing depilatory waxes and related cosmetic products both for itself and third parties. The acquisition highlights Alfaparf's strategic move to enhance its product offering and market reach in the cosmetics domain. The transaction was facilitated by several advisory teams: the M&A Advisory team from Ethica Group providing financial insights, Russo De Rosa Associati handling legal and contractual matters, and EY conducting financial due diligence. Sell-side advisors included the studio of Marchionni & Partners.
Sectors
- Cosmetics
- Advisory
Geography
- Italy – Both Alfaparf Group and Xanitalia are based in Italy, which is central to the M&A transaction.
Industry
- Cosmetics – The article discusses the acquisition of Xanitalia, a company that specializes in depilatory waxes and related cosmetics, by Alfaparf Group, a leader in beauty and personal care products.
- Advisory – Multiple advisory firms were involved in the transaction, including financial advisory, legal advisory, and due diligence, highlighting the role of professional services in M&A.
Financials
- not disclosed – The acquisition price for Xanitalia by Alfaparf was not disclosed.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Alfaparf Group | Acquirer | Company | An Italian multinational active in the production and marketing of cosmetic products for hair and body care. |
| Xanitalia | Target | Company | A company based in Pesaro, Italy, known for producing and marketing depilatory waxes and similar cosmetic products. |
| Ethica Group | Financial Advisor | Company | Provided M&A advisory services related to the financial aspects of the acquisition. |
| Russo De Rosa Associati | Legal Advisor | Company | Handled the legal and contractual aspects of the acquisition operation for Alfaparf. |
| EY | Financial Due Diligence | Company | Conducted the financial due diligence for Alfaparf in the acquisition of Xanitalia. |
| Marchionni & Partners | Seller's Advisor | Company | Assisted the sellers in the transaction with Alfaparf. |