Alannia Acquired: European Camping Group's Expansion into Spain
Deal News | Jul 03, 2025 | Corpfin Capital
European Camping Group (ECG) has successfully acquired Alannia, a major operator of large-scale camping resorts in Spain, from Grupo Marjal and Corpfin Capital. This acquisition allows ECG, a leader in European outdoor accommodations, to strategically expand into the Spanish market. With the deal, ECG incorporates Alannia's network, which boasts nearly 10,000 accommodation units, into its portfolio. The move is expected to enhance ECG's presence in Europe by adding significant capacity and brand recognition within the camping and outdoor hospitality sector.
Sectors
- Hospitality and Leisure
- Private Equity
Geography
- Spain – Spain is the primary location of the acquisition target, Alannia, which operates large-scale camping resorts in the country.
- Europe – European Camping Group is a leader in outdoor accommodation across Europe, making this acquisition significant for its regional strategy.
Industry
- Hospitality and Leisure – The acquisition involves camping resorts, which fall under the hospitality and leisure industry, focusing on outdoor accommodation and experiences.
- Private Equity – The acquisition was facilitated by Corpfin Capital, a private equity firm, highlighting the role of financial investment management in this transaction.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| European Camping Group | Acquirer | Company | A European leader in outdoor accommodation. |
| Alannia | Target Company | Company | Spain’s largest operator of large-scale camping resorts. |
| Corpfin Capital | Seller | PE Firm | Private equity firm involved in the sale of Alannia. |
| Grupo Marjal | Seller | Company | Co-owner of Alannia, involved in the sale. |