Ageras Expands Horizons with Storebuddy Acquisition in Denmark
Deal News | Feb 13, 2025 | PR Newswire Cision Ageras
Ageras, a prominent fintech platform specializing in accounting and bookkeeping for small businesses, has fortified its service arsenal by acquiring Storebuddy, a Danish software company focused on automating accounting processes for e-commerce stores. This transaction, following the acquisition of Shine in 2024, marks Ageras' seventh company acquisition. By integrating Storebuddy, Ageras aims to enhance its services in digital and e-commerce payment reconciliation, further consolidating its platform as a top choice for SMEs in Europe. Storebuddy is known for its ability to simplify accounting tasks for online stores, and its addition to Ageras is anticipated to facilitate its expansion across European markets amid growing e-commerce complexity.
Sectors
- Fintech
- Software as a Service (SaaS)
- E-commerce
Geography
- Denmark – Both Ageras and Storebuddy are based in Denmark, with Ageras planning to leverage Storebuddy's Danish technology for European expansion.
- Europe – Ageras' operations and expansion strategy target small to medium enterprises across Europe, with a specific focus on e-commerce.
Industry
- Fintech – Ageras and Storebuddy operate in the fintech space, providing tech-driven solutions for accounting and financial management.
- Software as a Service (SaaS) – Storebuddy offers its services as SaaS to automate accounting processes, and Ageras integrates these in its platform.
- E-commerce – Storebuddy specializes in accounting for online stores, aligning with Ageras' target market in the European e-commerce sector.
Financials
- Undisclosed – The financial terms of the acquisition were not disclosed in the article.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Ageras | Acquirer | Company | A Danish fintech platform specializing in accounting, admin, and banking software for small businesses in Europe. |
| Storebuddy | Target Company | Company | A Danish software company providing accounting automation for online stores. |
| Martin Hegelund | Co-Founder of Ageras | Person | Co-founder of Ageras, involved in its strategic growth and integration processes. |
| Lasse Juhl Kirk | Co-Founder of Storebuddy | Person | Co-founder of Storebuddy, instrumental in its development and integration with Ageras. |