Afterburn Appoints Nasario Mejia as CEO to Fuel Orangetheory Expansion

Portfolio - People | Dec 10, 2024 | Brentwood Associates Inc

Afterburn Appoints Nasario Mejia as CEO to Fuel Orangetheory Expansion

Afterburn Holdings, a key franchisee of Orangetheory Fitness, has named Nasario Mejia as its new President and CEO. Mejia, previously with Xponential Fitness, brings over 15 years of fitness industry experience to his new role. His expertise covers field operations and strategic growth in fitness brands. Mejia's history also includes leading operations for TRX Training, Crunch Fitness, and 24 Hour Fitness. Brentwood Associates, the lead investor in Afterburn, expressed confidence in Mejia's ability to lead the company towards further growth. Afterburn Holdings operates 85 Orangetheory locations across Texas, Florida, and Washington.

Sectors

  • Fitness and Health Clubs
  • Private Equity

Geography

  • United States – Afterburn Holdings operates Orangetheory Fitness studios in Texas, Florida, and Washington, and Nasario Mejia is based in the U.S.

Industry

  • Fitness and Health Clubs – The article focuses on Afterburn Holdings, a major franchisee of Orangetheory Fitness, and Nasario Mejia's experience in the fitness industry.
  • Private Equity – Brentwood Associates, a private equity firm, is the lead investor in Afterburn Holdings, highlighting the role of PE firms in the fitness sector.

Financials

    Participants

    NameRoleTypeDescription
    Afterburn HoldingsTarget CompanyCompanyA leading franchisee of Orangetheory Fitness, overseeing 85 studios in Texas, Florida, and Washington.
    Nasario MejiaChief Executive OfficerPersonAn experienced fitness industry executive with leadership roles at Xponential Fitness, TRX Training, Crunch Fitness, and 24 Hour Fitness.
    Brentwood AssociatesLead Equity InvestorCompanyA private equity firm investing in Afterburn Holdings to support its growth strategy.
    Xponential FitnessFormer Employer of Nasario MejiaCompanyA fitness brand where Nasario Mejia held an executive position, leading strategic initiatives and operations.
    Rahul AggarwalPartner at Brentwood AssociatesPersonA partner at Brentwood Associates who expressed confidence in Nasario Mejia's leadership capabilities.