Affinity Interactive Finalizes Sale of DRF Bets to 1/ST TECHNOLOGY
Deal News | Jun 13, 2025 | Z Capital Group LLC
Affinity Interactive has announced the sale of its advance-deposit wagering platform, DRF Bets, to 1/ST TECHNOLOGY, the owner of online betting brands 1/ST BET and Xpressbet. The transaction will be finalized on June 10, 2025, with Xpressbet taking over ownership and operational control, subsequently rebranding the product as 1/ST BET PRO. This sale signifies the next step in the enduring partnership between the companies, with technological and customer service collaboration dating back to 2011. DRF Bets users will successfully transition to the new platform without disruption. Affinity Interactive, under CEO Scott Butera's leadership, will now focus on its core offerings of premium racing data and expert content, enhancing its position as an independent media and data company. Meanwhile, 1/ST TECHNOLOGY aims to bolster its market stance in wagering technology, supporting a larger wagering ecosystem.
Sectors
- Gambling & Betting
- Media & Publishing
- Technology
Geography
- United States – The article references companies and operations primarily within the United States, including Affinity Interactive and 1/ST TECHNOLOGY.
Industry
- Gambling & Betting – The sale involves DRF Bets, an advance-deposit wagering platform related to horse racing and betting.
- Media & Publishing – Affinity Interactive aims to leverage its strengths in premium racing data and content, transitioning with the sale of DRF Bets.
- Technology – 1/ST TECHNOLOGY's acquisition enhances its role in B2C and B2B wagering technology.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Affinity Interactive | Vendor | Company | Parent company of DRF Bets and DRF, focusing on premium racing data and media. |
| 1/ST TECHNOLOGY | Buyer | Company | Division of 1/ST, acquiring DRF Bets, focusing on wagering technology. |
| Z Capital Group LLC | Private Equity Firm | Company | Private equity firm associated with facilitating the sale via its portfolio company. |
| Daily Racing Form (DRF) | Other | Company | Part of Affinity Interactive, providing racing content and expert handicapping. |