Affiniti: Revolutionizing SMB Finance with $17M Series A Led by SignalFire
Deal News | May 20, 2025 | Signalfire Management Services
SignalFire Management Services, a prominent private equity firm, is spearheading a $17 million Series A funding round for Affiniti, a fintech company dedicated to modernizing financial solutions for small and medium-sized businesses (SMBs). Millions of Main Street businesses are struggling with cash flow management due to rising costs and reliance on outdated financial tools. Affiniti aims to address these challenges by offering a contemporary fintech platform designed to meet the specific needs of SMBs. This investment from SignalFire underscores the importance of innovation in SMB finance and reflects a commitment to supporting technological advancements in serving the financial sector.
Sectors
- Fintech
- Private Equity
Geography
- United States – Affiniti and SignalFire are likely based in the United States, focusing on providing financial technology solutions to American SMBs.
Industry
- Fintech – Affiniti operates in the Fintech industry, providing technology-driven financial solutions for small and medium-sized businesses.
- Private Equity – SignalFire's involvement in Affiniti's Series A funding highlights the role of private equity in providing growth capital to early-stage companies.
Financials
- $17,000,000 – The amount raised by Affiniti in their Series A funding round led by SignalFire.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Affiniti | Target Company | Company | A fintech company developing modern financial management tools for small and medium-sized businesses. |
| SignalFire Management Services | Private Equity Firm | Company | A private equity firm leading the $17 million Series A funding round for Affiniti. |