AEO Partners with Novistra for M&A Insight
Deal News | Nov 26, 2024 | EIN

The Association of Event Organisers (AEO) has entered into a one-year partnership with Novistra, a London-based advisory firm, to provide guidance and support on mergers and acquisitions (M&A) to its members. The partnership aims to equip AEO members with valuable tools and knowledge to make informed decisions regarding growth opportunities through a series of workshops, webinars, and advisory sessions. According to Sarah Scott, AEO's director of events and operations, having such expert support is crucial due to the significant changes involved in M&A. Novistra's managing director, Ash Mittel, highlighted his firm's extensive experience in enhancing the value founders and shareholders extract from their businesses, having advised over 150 founders in their growth journeys over the past decade.
Sectors
- Event Management
- Mergers and Acquisitions Advisory
Geography
- United Kingdom – Both AEO and Novistra are based in the UK, with AEO serving event organizers primarily within this geography.
Industry
- Event Management – The AEO is a body representing event organizers, and this sector is key to their operational focus.
- Mergers and Acquisitions Advisory – Novistra provides advisory services in M&A, making this industry relevant to their partnership with AEO.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Association of Event Organisers (AEO) | Target | Company | An association providing resources and networking for event organizers. |
| Novistra | M&A Advisor | Company | A London-based firm specialized in providing M&A advisory services. |
| Sarah Scott | Director of Events and Operations | Person | Represents AEO in commenting on the partnership. |
| Ash Mittel | Managing Director | Person | Managing Director of Novistra, commenting on the value of their services. |