Adzuna Acquires Seiza, Expands Social Media Recruitment Reach

Deal News | Nov 18, 2024 | Aim Group

U.K.-based job aggregator Adzuna has acquired social media recruitment advertising company Seiza. Founded in 2010, Seiza specializes in highly targeted recruitment campaigns through popular social media platforms like Facebook, Instagram, Snapchat, and TikTok. The acquisition aims to enhance Adzuna's capability to connect employers with passive candidates globally and streamline high-volume hiring processes. As a result, this deal positions Adzuna as the world's first job matching platform offering comprehensive recruitment advertising services. The CEO of Adzuna, Doug Monro, emphasized the importance of social media in recruitment advertising, noting that nearly 80% of job seekers use these platforms. Additionally, this acquisition strengthens Adzuna's foothold in North American and European markets. In conjunction with this, Adzuna recently promoted Thomas De Schuyter to the role of chief commercial officer.

Sectors

  • Recruitment and Employment
  • Technology

Geography

  • United Kingdom – Adzuna is a U.K.-based company, making this geography relevant for the acquisition.
  • North America – Part of Adzuna's strategy is to strengthen its position in the North American market through this acquisition.
  • Europe – The acquisition also aims to fortify Adzuna's presence in Europe.

Industry

  • Recruitment and Employment – The industry pertains to companies providing recruitment services, including job aggregators and social media-targeted recruitment.
  • Technology – Involves companies utilizing technology platforms and services, like social media, for business advancements and recruitment solutions.

Financials

    Participants

    NameRoleTypeDescription
    AdzunaBidding Company/BuyerCompanyA U.K.-based job aggregator and employment marketplace.
    SeizaTarget CompanyCompanyA recruitment service specializing in social media advertising for job recruitment.
    Doug MonroCEO and Co-FounderPersonCEO and co-founder of Adzuna.
    Thomas De SchuyterChief Commercial OfficerPersonRecently promoted to CCO at Adzuna.