Adx Embraces Collabra's Tech for AdTech Expansion
Deal News | Apr 15, 2025 | Womens Growth Capital Fund
Adx, Inc. and Collabra Technology, Inc., along with primary investor group Doxxa, have entered into a definitive agreement for the acquisition of Collabra by Adx. This strategic acquisition is set to close by April 30, 2025, and marks a pivotal expansion within the AdTech sector, leveraging Collabra's innovative micro-advertising capabilities into both real estate and potentially various new industries. Key executives involved in this transition include Jim DuBois, Executive Chair of Adx, and Margo Fraker, incoming CEO for Adx’s B2B division, who will spearhead future growth. The collaboration aims to bring forth significant business growth opportunities and innovative marketing solutions, highlighted by the addition of Adam Contos to the advisory team. The wider AdTech industry anticipates substantial growth prospects as the combined companies aim to tap into a global market worth $800 billion.
Sectors
- Advertising Technology (AdTech)
- Real Estate
Geography
- United States – The key companies and individuals mentioned, such as Adx, Collabra Technology, and partners like RE/MAX, are primarily based in the United States.
Industry
- Advertising Technology (AdTech) – The article revolves around the strategic acquisition in the AdTech industry, focusing on integrating micro-advertising platforms across various sectors.
- Real Estate – Collabra Technology has established a strong presence in digital marketing for the real estate sector, which is central to the acquisition strategy.
Financials
- $800B – Estimate of the market size that Adx aims to target through the acquisition and expansion efforts.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Adx, Inc. | Acquiring Company | Company | Adx is acquiring all assets and liabilities of Collabra Technology in this strategic deal. |
| Collabra Technology, Inc. | Target Company | Company | Collabra is the target company being acquired by Adx, known for its MLS-integrated digital ad platform. |
| Doxxa | Investor | Company | Doxxa is the lead investor group supporting this acquisition. |
| Women's Growth Capital Fund | PE Firm | Company | Private equity firm involved in the acquisition process. |
| Jim DuBois | Executive Chair | Person | Executive Chair at Adx, supporting the acquisition vision and expansion strategy. |
| Russ Cofano | Outgoing CEO | Person | Outgoing CEO of Collabra Technology, praised for his contributions to the company. |
| Margo Fraker | Incoming CEO | Person | Newly appointed CEO of the B2B division, responsible for leading growth in real estate and other industries. |
| Adam Contos | Advisor | Person | Former CEO of RE/MAX joining Adx to provide strategic guidance. |
| Time H. Barrow, PhD | Chief Brand Officer | Person | Chief Brand Officer at Adx, highlighting the company's growth vision. |