Advent International Appoints Seth Farbman as Marketing Operations Advisor
Investor - People | Jun 05, 2025 | Advent International
Advent International has appointed Seth Farbman as a Marketing Operations Advisor to enhance growth across its portfolio companies. Farbman, previously Chief Marketing Officer at Spotify and Gap Inc., is renowned for his ability to blend data-driven insights with creative strategies to pioneer brand and product transformations. At Advent, he will collaborate with the Portfolio Support Group and portfolio company leaders to develop marketing initiatives that leverage deep category and consumer insights. Farbman is recognized for his role in growing Spotify into a leading music streaming platform and revitalizing Gap's brand. His experience extends to advising innovative technology companies such as Coinbase, Back Market, and Peloton. Advent International, a global private equity firm with over USD $91 billion in assets under management, partners with founders to support business transformations across sectors including business services, consumer, healthcare, industrial, and technology.
Sectors
- Private Equity
- Marketing and Advertising
- Technology
- Retail
Geography
- United States – Advent International has its headquarters in Boston, and Seth Farbman's previous roles have largely been with companies based in the United States.
- Global – Advent International has a widespread presence across five continents, managing investments in 44 countries, representing its global reach.
Industry
- Private Equity – This sector is relevant because Advent International is a global private equity firm involved in the acquisition and management of portfolio companies.
- Marketing and Advertising – Relevant because Seth Farbman will be providing marketing expertise across Advent's portfolio companies.
- Technology – Technology sector is significant due to Seth Farbman's role at Spotify, a major technology platform, and his advisory roles in technology companies like Coinbase and Peloton.
- Retail – Retail is relevant as Seth Farbman's experience includes significant roles at companies like Gap Inc., a major retail brand.
Financials
- USD $91 billion – The total assets under management by Advent International as of December 31, 2024.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Advent International | Private Equity Firm | Company | A leading global private equity investor with over USD $91 billion in assets under management. |
| Seth Farbman | Marketing Operations Advisor | Person | Former Chief Marketing Officer of Spotify and Gap Inc., appointed to drive marketing initiatives across Advent's portfolio. |
| Spotify | Former Employer | Company | A globally leading music streaming service where Farbman was pivotal in its growth. |
| Gap Inc. | Former Employer | Company | A major retail brand previously revitalized under Farbman's leadership. |
| Coinbase | Advised Company | Company | A leading cryptocurrency exchange advised by Farbman. |
| Back Market | Advised Company | Company | A marketplace for refurbished devices previously advised by Farbman. |
| Peloton | Advised Company | Company | A high-growth technology company in the fitness sector advised by Farbman. |
| Yale University | Executive Fellow Employer | Company | Educational institution where Farbman serves as an Executive Fellow. |
| Dashlane | Board Member | Company | Password management company where Farbman serves on the board. |