Advantive Expands Global Reach with Acquisition of Commerce Vision

Deal News | Mar 06, 2025 | TA Associates

Advantive, a leader in mission-critical specialty software, has announced the acquisition of Commerce Vision, a prominent digital commerce platform based in Australia and New Zealand. This strategic acquisition aims to expand Advantive's international presence, enhance B2B eCommerce services, and venture into new industries like dental and PPE & safety. Commerce Vision, known for its strong product market fit and extensive experience, provides seamless B2B commerce solutions with deep ERP integration. Its AI-driven purchase order automation product, Lucy, offers significant potential in the U.S. market for efficient order processing. Advantive's CEO, Kevin Boyce, emphasizes the acquisition as an opportunity to strengthen their B2B commerce position and unlock growth opportunities in both the ANZ market and the U.S. The details of Advantive’s offerings and its strategic alignment with Commerce Vision's innovative solutions underscore a promising future for the combined entity.

Sectors

  • Software Development
  • E-Commerce
  • Manufacturing and Distribution

Geography

  • United States – Advantive is operating and targeting growth in the U.S. with the introduction of AI-based automation tools.
  • Australia and New Zealand – Commerce Vision, the acquisition target, is based in Australia and New Zealand, marking a geographical expansion for Advantive.

Industry

  • Software Development – The article discusses companies that develop software solutions tailored for B2B commerce and ERP integrations.
  • E-Commerce – The acquisition targets business expansion in the eCommerce sector, enhancing B2B commerce capabilities across various industries.
  • Manufacturing and Distribution – Advantive provides software solutions specifically designed for the distribution and manufacturing sectors, focusing on streamlining operations and enhancing visibility.

Financials

    Participants

    NameRoleTypeDescription
    AdvantiveAcquiring CompanyCompanyAdvantive is a leading provider of mission-critical software for specialty distribution, manufacturing, and more.
    Commerce VisionTarget CompanyCompanyCommerce Vision offers a suite of B2B commerce solutions with deep ERP integration, based in Australia and New Zealand.
    TA AssociatesPrivate Equity FirmCompanyTA Associates is a private equity firm involved in backing Advantive.
    Kevin BoyceCEO of Acquiring CompanyPersonCEO of Advantive, commenting on the strategic acquisition.
    David BriceCEO of Target CompanyPersonCEO of Commerce Vision, welcoming the acquisition and future developments.