Advantive Broadens Horizons with Commerce Vision Acquisition

Deal News | Mar 06, 2025 | Globenewswire

Advantive Broadens Horizons with Commerce Vision Acquisition

Advantive, a leading provider of mission-critical specialty software, has announced its acquisition of Commerce Vision, a digital commerce platform based in Australia. This move aligns with Advantive's strategy to expand its international presence and enhance its B2B eCommerce offerings. Commerce Vision, known for its robust ERP-integrated solutions, has been serving industries such as automotive, food service, and medical since 2001. The acquisition allows Advantive to integrate AI-driven tools like Lucy, expected to gain traction in the U.S. market for efficient processing of PDF purchase orders. Advantive's CEO, Kevin Boyce, emphasized the strategic importance of the acquisition in bolstering their position in the B2B commerce space. Commerce Vision's CEO, David Brice, expressed enthusiasm about joining forces with Advantive to deliver innovative solutions to the B2B market. With its expertise in distribution and manufacturing, Advantive aims to leverage this acquisition to unlock new growth opportunities in the Australian, New Zealand, and U.S. markets.

Sectors

  • Software
  • eCommerce
  • Manufacturing and Distribution

Geography

  • United States – Advantive is based in Tampa, Florida, and aims to enhance its offerings in the U.S. market as part of the acquisition.
  • Australia – Commerce Vision is headquartered in Brisbane, Queensland, Australia, and the acquisition facilitates Advantive's entry into the ANZ market.

Industry

  • Software – The primary industry is software, given Advantive provides mission-critical software solutions and Commerce Vision offers digital commerce platforms.
  • eCommerce – Both Advantive and Commerce Vision are heavily involved in eCommerce, specifically in enhancing B2B transactions through digital platforms.
  • Manufacturing and Distribution – Advantive is involved in manufacturing and distribution industries, providing ERP software solutions, which is key to their business model.

Financials

    Participants

    NameRoleTypeDescription
    AdvantiveAcquirerCompanyAn industry-leading provider of specialty software solutions, focusing on ERP, MES, and SPC software for distribution and manufacturing industries.
    Commerce VisionTargetCompanyA leading digital commerce platform in Australia and New Zealand, known for its B2B commerce solutions and strong ERP integration.
    Kevin BoyceCEO of AdvantivePersonOversees Advantive's strategic direction and expressed the importance of the acquisition in expanding market presence.
    David BriceCEO of Commerce VisionPersonLeader of Commerce Vision who supports the acquisition by Advantive and the potential for enhanced innovation.