Advantive Acquires Commerce Vision to Expand eCommerce Offerings

Deal News | Mar 06, 2025 | Globenewswire

Advantive Acquires Commerce Vision to Expand eCommerce Offerings

Advantive, a prominent specialty software provider, has strengthened its global presence by acquiring Commerce Vision, a leading digital commerce platform in Australia and New Zealand. The acquisition aims to bolster Advantive's B2B eCommerce services and facilitate expansion into new industries, such as dental, PPE, and safety. Commerce Vision, established in 2001 and headquartered in Brisbane, Australia, has provided solutions for industries like automotive and wholesale distribution. Its AI-driven product, Lucy, will enhance Advantive's ability to offer automation tools in the U.S. market. This strategic move aligns with Advantive's plans to deepen its expertise and capitalize on opportunities in the B2B commerce sector.

Sectors

  • Software and IT Services
  • eCommerce
  • B2B Commerce

Geography

  • Australia – Commerce Vision is headquartered in Brisbane, Queensland, and provides solutions primarily to the Australian and New Zealand markets.
  • United States – Advantive aims to introduce Commerce Vision's AI-driven automation tools to the U.S. market as part of their growth strategy.

Industry

  • Software and IT Services – The acquisition involves Advantive, a provider of mission-critical specialty software, and Commerce Vision, known for its digital commerce platform, highlighting a focus on software solutions.
  • eCommerce – Both Advantive and Commerce Vision are heavily involved in B2B eCommerce solutions, making this a central theme of the acquisition.
  • B2B Commerce – The transaction is centered around enhancing B2B eCommerce offerings and expanding into industries like PPE, health, and safety.

Financials

    Participants

    NameRoleTypeDescription
    AdvantiveBidding CompanyCompanyAdvantive is a mission-critical specialty software provider for distribution, manufacturing, and other industries.
    Commerce VisionTarget CompanyCompanyCommerce Vision is a digital commerce platform provider headquartered in Brisbane, Australia, focusing on the ANZ region.
    Kevin BoyceCEO of AdvantivePersonKevin Boyce is the CEO of Advantive and is focused on expanding the company's B2B commerce presence.
    David BriceCEO of Commerce VisionPersonDavid Brice is the CEO of Commerce Vision, overseeing its growth and integration into Advantive's operations.