AdvantageGo Acquired by Sapiens for £43m in Strategic Expansion
Deal News | Apr 29, 2025 | Re-Insurance News

Sapiens International Corporation, a key player in providing software solutions for the insurance industry, has solidified its strategy to penetrate the London Specialty Market by acquiring AdvantageGo, a commercial re/insurance software provider, in a cash deal valued at £43 million. This strategic acquisition, set to close in the coming weeks, is intended to enhance Sapiens' global property and casualty (P&C) proposition along with strengthening its foothold in the reinsurance market. AdvantageGo's cutting-edge underwriting workbench technology will be integrated into Sapiens' P&C Insurance Platform and offered as a standalone solution to facilitate more effective risk assessment and management. The acquisition is projected to become financially accretive by 2027, following expected growth from Sapiens' capabilities in the complex specialty and commercial insurance lines in North America. Coforge received financial advisory from BDA Partners and William Blair, while legal advisors included JSA for Coforge and Meitar for Sapiens. The transaction is in alignment with Sapiens’ growth strategy of targeted acquisitions to expand its solution portfolio and global footprint.
Sectors
- Insurance Technology
- Mergers and Acquisitions
Geography
- United Kingdom – The transaction involves the acquisition of a company positioned to enhance penetration into the London Specialty Market.
- Israel – Sapiens International Corporation, the acquiring company, is based in Israel.
- North America – The strategic acquisition aims to strengthen Sapiens' proposition in the North American insurance market.
Industry
- Insurance Technology – The transaction involves software solutions targeted at improving the insurance industry, specifically in property and casualty insurance.
- Mergers and Acquisitions – The article discusses the acquisition of AdvantageGo by Sapiens, illustrating an M&A activity within the tech and insurance sectors.
Financials
- £43 million – The enterprise value of the acquisition deal.
- £15 million – AdvantageGo's revenue for the full year 2024.
- £9 million – The reported loss for AdvantageGo in FY24.
Participants
Name | Role | Type | Description |
---|---|---|---|
AdvantageGo | Target company | Company | A commercial re/insurance software provider acquired by Sapiens. |
Sapiens International Corporation | Bidding Company | Company | An Israeli provider of software solutions for the insurance industry acquiring AdvantageGo. |
Coforge | Vendor/Selling Company | Company | The company selling AdvantageGo. |
BDA Partners | Financial Advisor | Company | Provided financial advisory services to Coforge. |
William Blair | Financial Advisor | Company | Acted as financial advisor to Coforge. |
JSA | Legal Advisor | Company | Served as legal advisor to Coforge. |
Meitar | Legal Advisor | Company | Served as legal advisor to Sapiens. |
Martin Higgins | Commentator | Person | Senior Principal at Datos Insights commenting on the acquisition. |
Roni Al-Dor | Executive | Person | President and CEO of Sapiens. |
Ian Summers | Executive | Person | Global Business Leader of AdvantageGo. |