ADVA Acquired by Maseera for North African Expansion
Deal News | Apr 04, 2025 | Zawya
Maseera Holding for Financial Investments, a portfolio company of 2PointZero and a subsidiary of International Holding Company, has acquired ADVA, an Egyptian consumer finance platform. This acquisition is part of Maseera's strategy to establish a technology and data analytics hub in North Africa, leveraging ADVA's capabilities to advance its regional expansion strategy. With 2PointZero's commitment of US$ 1 billion in long-term capital, Maseera aims to build a platform focused on financial inclusion. ADVA, now central to this mission, plans to obtain Egypt's first digital consumer finance license, enabling streamlined digital finance solutions for underserved populations. This transaction aligns with Egypt's goals for financial inclusion and digital transformation, reinforcing Maseera's commitment to sustainable, impact-driven platforms in emerging markets.
Sectors
- Financial Services
- Technology
Geography
- Egypt – ADVA, the acquired company, is based in Egypt, and the transaction aims to enhance digital finance solutions in the Egyptian market.
- North Africa – Maseera's acquisition strategy includes the establishment of a regional hub in North Africa, making this geography relevant to its expansion plans.
- Global – 2PointZero and Maseera's plans involve building a transcontinental platform initially targeting underserved markets globally.
Industry
- Financial Services – The acquisition of ADVA by Maseera involves the expansion and development of financial services products, including consumer finance offerings, leveraging technology.
- Technology – ADVA is set to become Maseera's technology and data analytics hub, indicating a significant focus on technology integration and digital finance innovation.
Financials
- US$ 1 billion – The amount committed by 2PointZero in long-term capital to support Maseera's strategic expansion and mission.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Maseera Holding for Financial Investments | Acquiring Company | Company | A portfolio company of 2PointZero, focused on financial innovation and expansion in North Africa. |
| 2PointZero | Investor | Company | A global investment platform and a subsidiary of International Holding Company, providing significant capital backing to Maseera. |
| International Holding Company (IHC) | Parent Company | Company | The parent company of 2PointZero, involved in diverse investments across multiple sectors. |
| ADVA | Target Company | Company | An Egyptian innovative consumer finance platform, now a strategic technology and analytics hub for Maseera. |
| Amro Abouesh | CEO | Person | CEO of Maseera, leading the acquisition and integration of ADVA. |