Adi Group Appoints New Sales Director to Drive Growth

Birmingham-based firm adi Group has announced the appointment of Anthony Carter as its new sales performance director, a move that aligns with its ambitious five-year growth plan. The firm specializes in providing turnkey, innovative engineering solutions across the UK and Ireland, operating with 34 specialist divisions and employing over 800 people. Carter, with over 30 years of sales leadership experience in the industrial products and service space, will focus on refining sales strategies and improving efficiency. His appointment is expected to significantly contribute to adi Group's ongoing double-digit growth. CEO Alan Lusty expressed confidence in Carter's ability to enhance the firm's sales capabilities and achieve its strategic growth objectives. Carter's extensive experience will be key in maximizing market routes and strengthening team efforts to capitalize on opportunities.